Parlay Entertainment Inc.

Parlay Entertainment Inc.

January 11, 2007 07:00 ET Partners with Parlay Entertainment to Launch Online Bingo

Leading Scandinavian online gaming company chooses Parlay Entertainment to provide online bingo technology

OAKVILLE, ONTARIO--(CCNMatthews - Jan. 11, 2007) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that, one of Scandinavia's largest online gaming companies, has launched an online bingo game using Parlay technology. Expekt Bingo complements the gambling portal's current online offering of sports betting, poker and casino games.

Since its formation in 1999, Expekt has grown quickly by offering some of the best odds in the marketplace. The company currently has over one million registered customers in more than 130 countries and site content is available in 23 languages. Expekt targets the global gaming market.

Per Widerstrom, CEO of Expekt, said, "The addition of online bingo will strengthen Expekt's commitment to a leading position in the international online gaming industry. Bingo will be a great addition to our product portfolio offering to both existing and new customers. Furthermore, our partnership with Parlay has enabled us to launch quickly thanks to their experience in game scheduling and integration."

Andrew Branscombe, Vice President of Sales for Parlay Entertainment, said, "As the demand for online bingo grows worldwide, Expekt is in an excellent position to serve the global bingo marketplace. Leveraging the multi-lingual capabilities of our bingo software, Expekt can help bring this massively popular entertainment to very diverse markets."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! UK and Ireland and MSN. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About is an international online gaming company with business and betting licenses in Malta, the UK and Austria. The company was founded in 1999 and has a goal to become one of the leading online gaming companies serving the global marketplace. today is one of the largest online gaming companies in Scandinavia. The service is available in 23 languages and has customers from over 130 countries.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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