SOURCE: Experian QAS

Experian QAS

August 25, 2010 08:30 ET

Experian QAS Releases Latest Research Report: The Impact of Contact Data Quality

Organizations Highlight Data Accuracy as Essential Issue but Cite Budget and Staff Errors as Key Barriers to Accuracy

BOSTON, MA--(Marketwire - August 25, 2010) -  Experian® QAS®, a leading provider of address verification software and services, today announced the release of The Impact of Contact Data Quality, a new report examining organizations' attitudes toward data quality. 

The study reveals that while 96.2 percent of organizations view data accuracy as an essential issue, nearly one-third of them don't enforce it. When describing the level of quality in their contact data, more than half of the respondents claim that at least 6 percent or more of their database contains inaccurate or missing important information. 

"While contact data quality is becoming a priority as businesses focus on customer loyalty and retention, stakeholders are finding difficulty implementing projects due to cost constraints," says Joel Curry, chief operating officer, Experian QAS. "To overcome this obstacle, organizations should review common quality issues with data and prioritize projects based on their positive return on investment."

Every year, businesses waste too many resources on inaccurate data. The study also found that the primary reasons for maintaining quality contact records were to enhance customer satisfaction, to increase efficiency, to reduce costs and to capitalize on market opportunities through customer profiling.

To obtain a copy of Experian QAS' The Impact of Contact Data Quality, please visit

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact Information

  • Contact:
    Erin Haselkorn
    Experian QAS Public Relations
    1 617 385 6700
    Email Contact