SOURCE: Experian QAS

September 03, 2008 08:30 ET

Experian QAS and RuffaloCODY Help Higher-Education Organizations Prepare for Back-to-School Success With New Integrated Offering

QAS for RuffaloCODY Provides Front-End Address Verification to Campus Call Centers to Better Achieve Fundraising, Membership and Enrollment Management Goals

BOSTON, MA--(Marketwire - September 3, 2008) - Experian® QAS®, a leading provider of customer data quality software and services, today announced QAS for RuffaloCODY, a new integration for more than 300 RuffaloCODY customers, including colleges, universities, public broadcasting organizations, Greek organizations and other nonprofits. RuffaloCODY is the leading provider of fundraising, membership and enrollment management services and software for nonprofit organizations.

QAS for RuffaloCODY combines QAS Pro Web for address validation on Websites and intranets with RuffaloCODY's new CAMPUSCALL® 3.3 phonathon automation software. Integrating point-of-entry address verification software directly into the CAMPUSCALL technology empowers call centers at colleges and universities to enter accurate and complete addresses into their Customer Relationship Management (CRM) systems. With every contact record verified, colleges and universities improve communication with alumni while seeing a cost savings in marketing and fundraising materials. The result is an ability to execute more successful enrollment and fundraising campaigns.

"This integration adds value for our customers and extends the functionality of our market-leading phonathon system for increased productivity," said Bart Showalter, senior vice president, RuffaloCODY. "Experian QAS is a responsive and engaged partner, and we look forward to expanding our relationship."

QAS for RuffaloCODY provides functionality that includes additional configuration options and mandated usage, allowing administrators to ensure addresses are accurately entered into the database through the QAS Pro Web application. With minimal training required, students in their school's phonathon center can easily work with this new integration.

"Student recruiting and alumni fundraising are increasingly challenging for colleges and universities due to today's competitive landscape," said Joel Curry, COO, Experian QAS. "This integration provides nonprofits with the ability to ensure contact data is accurate, allowing them to more effectively and efficiently communicate, recruit and fundraise."

QAS for RuffaloCODY is available to users immediately.

About RuffaloCODY

RuffaloCODY is the recognized leader in providing fundraising, on- and off-site phonathon management, CAMPUSCALL software for phonathon automation, enrollment management, planned giving identification, consulting and other strategic solutions for nonprofit organizations in the U.S., Canada and the U.K. Delivering proven results for its clients since 1991, RuffaloCODY is one of America's fastest growing private companies with more than 3,000 employees in over 70 locations. Dedicated professionals, total solution software products, and expertise in fundraising and direct marketing make RuffaloCODY uniquely qualified to meet the challenges of the rapidly changing nonprofit universe. Visit www.ruffalocody.com for more information.

About Experian QAS

Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides solutions to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit http://www.qas.com.

"Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

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