ATI Technologies Inc.

ATI Technologies Inc.

January 06, 2005 06:00 ET

Experience Highest Quality Home Theater TV on Your PC with ATI's TV WONDER'TM' ELITE


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: ATI TECHNOLOGIES INC.

TSX SYMBOL: ATY
NASDAQ SYMBOL: ATYT

JANUARY 6, 2005 - 06:00 ET

Experience Highest Quality Home Theater TV on Your PC
with ATI's TV WONDER'TM' ELITE

MARKHAM, ONTARIO--(CCNMatthews - Jan. 6, 2005) -

Add home theater quality video to your PC for a fraction of the cost of
expensive consumer electronics systems

ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) today delivers home theater
quality TV to your PC with the TV WONDER™ ELITE. This new TV capture
card incorporates the same advanced video processing technology that ATI
developed for high-end televisions - almost all the major TV
manufacturers are using ATI's digital television (DTV) technology. As a
result, TV WONDER ELITE delivers high-end TV image quality to PCs,
offering exceptional visual results previously seen only in home theater
settings.

ATI is bundling the new and improved REMOTE WONDER™ PLUS for full
wireless application control. TV WONDER ELITE will be available this
winter from major computer retailers and ATI.com with a manufacturer's
suggested retail price (MSRP) of US $149.00.

"ATI's Multimedia division is delivering a new era of digital
entertainment capabilities for the personal computer," said Paul
Lypaczewski, Vice-President & General Manager, Multimedia Business Unit,
ATI Technologies Inc. "ATI's leadership in both DTV and graphics
technologies has led to a unique PC TV video breakthrough for Microsoft
Windows XP and Microsoft Windows XP Media Center solutions for both
ATI's customers and end consumers. TV on the PC will never be the seen
the same way again."

TV WONDER ELITE is certified by the Imaging Science Foundation (ISF) as
proof of its high quality image presentation. ISF is a key component for
the Display Standards industry, and is dedicated to improving the
quality of electronic imaging. With an approved ISF logo, TV WONDER
ELITE customers can be assured of having the best image quality.

TV WONDER ELITE powers a variety of complete software solutions and
offers full personal video recorder (PVR) capabilities allowing users to
watch, record and pause live television with ease.

TV WONDER ELITE also offers the following unique features:

- ATI THEATER™ 550 PRO video processor - Delivers sharper images,
truer colors, and more symphonic sound than any other PC-based TV
solution. 12-bit analog-to-digital conversion optimizes analog video
reception from TV channels or external video sources. Advanced
motion-adaptive 3D comb filter delivers true color and fine picture
detail from cable and antenna TV broadcasts, VCRs, and other video
sources.

- Hardware MPEG-2 Encoder - Performs artifact-free MPEG2 encoding in
real time enabling more video content to be recorded to a single
DVD-R/DVD-RW disk or hard drive while achieving home theater quality.

- Fully digital audio - Simplified installation and setup with the
highest audio fidelity and without sound card connections.

- REMOTE WONDER™ PLUS - New and improved radio frequency (RF)
wireless remote control allows easy access to record and watch TV
broadcasts. Also offers complete control over any computer application.

About ATI Technologies

ATI Technologies Inc. is the world leader in the design and manufacture
of innovative 3D graphics and digital media silicon solutions. An
industry pioneer since 1985, ATI is the world's foremost visual
processor unit (VPU) provider and is dedicated to delivering
leading-edge performance solutions for the full range of PC and Mac
desktop and notebook platforms, workstation, set-top and digital
television, game console and handheld device markets. With 2004 revenues
of US $2 billion, ATI has more than 2,700 employees in the Americas,
Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the
Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
are trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at
http://www.ati.com

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    For media inquiries: ATI Technologies Inc.
    John Swinimer, Public Relations Manager
    Consumer Products Division
    (905) 882-2600, Ext. 8456
    swinimer@ati.com
    or
    Other ATI Contacts:
    Porter Novelli Canada
    Trevor Campbell, Director
    (416) 422-7202
    trevor.campbell@porternovelli.com
    or
    For investor relations support, please contact:
    ATI Technologies Inc.
    Janet Craig, Director, Investor Relations
    (905) 882-2600, Ext. 2631
    janet@ati.com