SOURCE: AudienceScience

AudienceScience

March 30, 2010 09:00 ET

Experts Gather to Discuss Future of Targeted Advertising at 2010 Audience Targeting Summit in Las Vegas Hosted by AudienceScience

NEW YORK, NY--(Marketwire - March 30, 2010) -  AudienceScience, a targeting technology company driving digital media success, announced today that it will bring together luminaries from the advertising and publishing worlds to address the future of targeted advertising at the 2010 Audience Targeting Summit. The invitation-only event, to be held at the new Encore Hotel at Wynn Las Vegas from April 27-29, is intended as an open forum to discuss workable solutions to current industry challenges and provide actionable insight that will drive the next decade of growth in the online advertising industry.

The three-day conference agenda covers a wide range of topics including targeting technology innovation, data ownership, privacy and audience assets. Summit attendees will advance their understanding and obtain valuable insights into new ways to grow revenue and increase campaign performance with the latest breakthroughs in audience targeting. Keynote addresses will be presented throughout the event by top digital media experts including:

  • Brian McAndrews, Managing Director, Madrona Venture Group, former CEO of aQuantive
  • Kirk McDonald, President, Digital, Time Inc.
  • Jack Myers, Media Economist/Investment Advisor, M.E.D.I. Advisory Group
  • Quentin George, Chief Digital Officer, Mediabrands
  • Randall Rothenberg, President and CEO, Interactive Advertising Bureau
  • Rishad Tobaccowala, Management Board Member, VivaKi
  • Jeff Hirsch, President and CEO, AudienceScience

These experts and others, including the AudienceScience team, will offer their personal insights into how to leverage the latest targeting and cross optimization trends, as well as lessons learned from their audience targeting successes. This much anticipated event will also include discussions on the future of digital media, practical applications and advantages of real-time audience targeting and the change it is driving in the digital world.

"Innovation in audience targeting will continue to be a significant driving factor in the next decade of digital media growth," said Jeff Hirsch, President and CEO, AudienceScience. "This summit provides a platform for the exchange of ideas from the visionaries who are shaping that evolution. Attendees will walk away with actionable insights to improve their audience targeting strategy and overall advertising efforts."

For a detailed view of the agenda, or to request an invitation (space is limited), visit: http://www.audiencescience.com/Summit2010/.

About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, The NIKKEI Online Edition, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/.