SOURCE: EXPO Communications

product reviews, user-generated videos, social media, influential consumers

February 17, 2010 08:15 ET

Expo Offers Consumers an Easy Way to Contribute to Relief Efforts in Haiti Through Video Product Reviews

Consumers Can Donate Earnings Made by Reviewing Products to American Red Cross

NEW YORK, NY--(Marketwire - February 17, 2010) - EXPO ( announced today a new offering that provides community members the ability to donate to the relief efforts in Haiti without having to spend a dime of their own money. Members of the EXPO community can now donate the points they have earned for sharing product reviews in video on the site and donating those earnings to the American Red Cross.

"The EXPO community is a hub for consumers to share information and help one another with product decisions. Providing them an opportunity to help others in need was a natural extension of what we do," said Daphne Kwon, CEO at EXPO, "We are happy to offer our members a way to help those in need in Haiti through our incentive program."

Members can earn rewards when they upload video product reviews on everything from cereal to shampoo to cell phones. The company has also pledged to match the first 500,000 points donated by EXPO members to the American Red Cross Haiti relief efforts.

To learn more about how you can donate to Haiti at EXPO click here:

About EXPO

EXPO is the first video-based community specifically created for consumers to share their unbiased opinions about the products they buy. This fast-growing community has created the world's largest catalog of consumer insights with over 300,000 video product reviews covering everything from shampoo to cell phones to hybrid cars. EXPO provides marketers with a platform to safely navigate the new world of social media by engaging with consumers in an authentic conversation. EXPO's videos have been viewed over 30 million times and are available at, retail websites, YouTube, Facebook, manufacturer sites and other consumer research destinations.

Contact Information

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