SOURCE: Exponential Entertainment

Exponential Entertainment

December 15, 2009 08:30 ET

Exponential Entertainment Debuts First User Generated Content Game on TODAYshow.com

New "GameYourself™" UGC Games Enable Audience to Create Holiday-Themed Games to Share With Friends and Family via Email and the Social Web

SEATTLE, WA--(Marketwire - December 15, 2009) - Exponential Entertainment, creators of www.HollywoodPlayer.com, announced today it has debuted its GameYourself™ user generated content (UGC) gaming platform on TODAYshow.com. The GameYourself platform leverages the compelling media-based games that Exponential has deployed for HollywoodPlayer, and extends them to enable users to create their own customized games by uploading their own media.

The TODAYshow.com Holiday Greeting Game uses the new GameYourself UGC experience. Exponential Entertainment has designed a series of custom online games using HollywoodPlayer's 'Movie Match-Up' game engine, a familiar memory game where players match images of the TODAY anchors. After playing the game, users can upload their favorite photos and a personal greeting to create a custom built game to share with friends and family. The custom games feature users' pictures as the "Match Up" tiles and as the background images. Players are also encouraged to share their custom GameYourself games, through links to email, Facebook and Twitter.

To experience the new Exponential Entertainment GameYourself games on TODAYshow.com, please visit http://www.msnbc.msn.com/id/34049815.

"The debut of GameYourself on TODAYshow.com provides a glimpse into our vision for the future of user generated content games," said Dave Long, chief executive officer and co-founder of Exponential Entertainment. "We're demonstrating to our partners how, by tapping into the innovative game engines we've developed for HollywoodPlayer.com and extending those capabilities to a new UGC game platform, we can offer them highly valuable strategies for engaging and further growing their audience online in entertaining new ways."

"TODAYshow.com is the place where millions of people go to get the latest news and information, share tips and advice and stay current on the latest trends," said Catherine Captain, general manager of TODAYshow.com. "By introducing interactive games, we're providing our community with another fun way to connect with friends and family and engage with the content on the site."

About Exponential Entertainment

Exponential Entertainment is the creator of an innovative and engaging multi-platform games service for fans of Hollywood content. Based in the gaming hotbed of Seattle, WA, Exponential Entertainment leverages deep domain experience in game creation, entertainment production, and new media technologies, to deliver a social game service that entertains and engages players wherever they go online. Through the company's HollywoodPlayer online service (www.hollywoodplayer.com), Facebook, and mobile apps, fans and players will find a suite of social games, widgets and applications built from the sights and sounds of memorable movie moments, bringing them a whole new way to interact online and experience the movies they love. The company was recognized as winner of the VentureBeat "Who's Got Game" Judges' and People's Choice awards for outstanding new game service. Follow HollywoodPlayer on Twitter (@HollywoodPlayer), and on Facebook.

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