ExtendMedia Inc.

ExtendMedia Inc.
World Wrestling Entertainment, Inc.

World Wrestling Entertainment, Inc.

April 04, 2005 09:01 ET

ExtendMedia Develops Broadband/SVOD Cross-Promotion for WWE'R'


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: EXTENDMEDIA INC.

AND WORLD WRESTLING ENTERTAINMENT, INC.

NYSE SYMBOL: WWE

APRIL 4, 2005 - 09:01 ET

ExtendMedia Develops Broadband/SVOD Cross-Promotion
for WWE'R'

SAN FRANCISCO, CALIFORNIA--(CCNMatthews - April 4, 2005) - At NCTA's
National Show today, ExtendMedia announced that it has been chosen by
World Wrestling Entertainment® to be its primary production and
development partner to create exclusive broadband content to
cross-promote the WWE 24/7™ subscription video-on-demand (SVOD)
service via cable operators' high speed internet portals.

ExtendMedia, a leading provider of software solutions to the digital
content and media industry, has partnered with WWE to deploy more than a
dozen broadband content applications through 2006. The broadband
applications are comprised of highly interactive, game-like content
jam-packed with exclusive WWE video, animation, flash and photographic
elements.

The content is designed to empower cable operators to use their
high-speed internet service to cross-promote the WWE 24/7 SVOD service.
WWE has already secured agreements to launch WWE 24/7 with Cox
Communications, Blue Ridge Communications, RCN, Sunflower Broadband,
Massillon Cable TV, and SELCO, and is targeting immediate distribution
and carriage of the broadband content by this June.

"ExtendMedia was a natural fit for this initiative, because they've been
leaders in the broadband content world for nearly 15 years," said Tom
Barreca, Senior Vice President, WWE Enterprises. "They have a deep
understanding of WWE's need to provide value for our distributors while
upholding the high standards our fans demand from us - and they have
continually proven that they can translate that understanding into
deployable commercial services. ExtendMedia's work in broadband and
iTV, from creative and programming to execution and delivery, is always
first-rate."

The cross-promotion is the latest in a string of initiatives ExtendMedia
has undertaken with WWE. In December, the companies announced their
joint efforts to re-launch the WWE.com website and the company's
corporate and affiliate marketing sites, as well as to develop a
comprehensive content management and delivery infrastructure for WWE's
interactive properties. ExtendMedia is now WWE's primary interactive
development partner.

"This is smart stuff, and once again WWE is taking the leadership
position in the digital media space," said ExtendMedia CEO Keith Kocho.
"We've long believed that targeted cross-promotion is a critical element
for companies delivering content services to consumers, and we work hard
to bring to the table products and services that help our customers do
just that. We're very excited to be working with WWE on this effort."

ExtendMedia is exhibiting at NCTA's National Show this week in Booth
#6490 (CableNET Pavilion) at the Moscone Center in San Francisco.

About ExtendMedia

ExtendMedia knows content services. Our in-depth knowledge has been
acquired though 15 years of experience working closely with such
successful and innovative communications and media companies as
Cablevision, ESPN, Sony, BCE and Tribune. Our OpenCASE™ solution is
the foundation of the connected future, offering compelling services,
elegant user interfaces, and freedom for consumers to control and enjoy
their media experience. For more information, please visit us at
www.extend.com.

About World Wrestling Entertainment

World Wrestling Entertainment, Inc. (NYSE:WWE) is an integrated media
and entertainment company headquartered in Stamford, Conn., with offices
in New York City, Los Angeles, Toronto and London. Additional
information on the company can be found at wwe.com and
corporate.wwe.com. WWE 24/7 is a subscription video on demand service
being made available through cable and satellite television providers
and leveraging WWE's 75,000-hour library, the largest of its kind in the
world, featuring the leading wrestling and other sports entertainment
brands and programming. More information can be found at 24-7.wwe.com.

Trademarks: The names of all World Wrestling Entertainment televised
and live programming, talent names, images, likenesses, slogans and
wrestling moves and all World Wrestling Entertainment logos are
trademarks which are the exclusive property of World Wrestling
Entertainment, Inc. All other trademarks are the property of their
respective owners.


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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    ExtendMedia
    Erik Davis
    VP Marketing
    (416) 535-4222 x2276
    edavis@extend.com
    or
    World Wrestling Entertainment
    Gary Davis
    VP, Corporate Communications
    (203) 353-5066