ExtendMedia Inc.

ExtendMedia Inc.
J. River

March 30, 2005 09:00 ET

ExtendMedia and J. River Announce Integrated Solution For Monetizing The Connected Home


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: EXTENDMEDIA INC.

AND J. RIVER

MARCH 30, 2005 - 09:00 ET

ExtendMedia and J. River Announce Integrated Solution
For Monetizing The Connected Home

TORONTO, ONTARIO and MINNEAPOLIS, MINNESOTA--(CCNMatthews - March 30,
2005) - ExtendMedia, a leading provider of software solutions for the
digital content and media industry, and J. River, a leading developer of
digital media management and playback solutions, today announced their
partnership to deliver an end-to-end solution for service providers to
distribute secure, commercial media to consumers.

Under the agreement, the companies will integrate the J. River MEDIA
CENTER software with ExtendMedia's OpenCASE solution. J. River MEDIA
CENTER provides comprehensive media management software, which turns a
PC into the center of a complete digital entertainment experience.
OpenCASE, with its 2.0 release announced yesterday, provides an open,
extensible operational support infrastructure for monetizing the
connected home. This includes management of the underlying content
assets and digital rights, as well as providing the necessary
infrastructure to commercialize the service - subscriber profiling,
advanced product and charges management, and delivery management. With
the integrated solution, service providers can deploy MEDIA CENTER as a
digital hub within the consumer's home, and deliver commercial content
within that environment.

"This is really a case of two companies leveraging their respective
strengths to bring significant value to our customers," said Jim
Hillegass, CEO of J. River. "Our partnership with ExtendMedia has
produced a seamless end-to-end solution, allowing service providers to
extend their presence, their content, and their services into the
connected home."

ExtendMedia CEO Keith Kocho agreed, stating, "J. River MEDIA CENTER is
just a great product - I've used it in my own home for years now. The
integration with OpenCASE plugs it straight into the service provider's
back office, making it easier for them to extend their reach and drive
new revenues."

ExtendMedia will be exhibiting the joint solution this week and next at
the following locations:



- Digital Hollywood - Booth #12
March 30 - April 1
Loews Santa Monica Beach Hotel, Los Angeles

- NCTA National Show - Booth #6490 (CableNET Pavilion)
April 3 - April 5
Moscone Center, San Francisco


About ExtendMedia

ExtendMedia knows content services. Our in-depth knowledge has been
acquired though 15 years of experience working closely with such
successful and innovative communications and media companies as
Cablevision, ESPN, Sony, BCE and Tribune. Our OpenCASE™ solution is
the foundation of the connected future, offering compelling services,
elegant user interfaces, and freedom for consumers to control and enjoy
their media experience. For more information, visit us at www.extend.com.

About MEDIA CENTER

All Media-One Interface. This comprehensive media management software
turns a PC into the center of a complete digital entertainment
experience. It connects PC to stereo, TV, remote control devices,
digital cameras, scanners and portable MP3 players. It plays all media,
rips, burns and organizes a digital media collection. MC encodes and
plays all popular media formats. It plays Web radio/TV/DVD on your PC.
Powerful utilities include Media Server for streaming music and images
to remote PC's. MC has more advanced features than any other application
for personalization and control of a media collection.

About J. River

J. River develops digital media organization and playback solutions and
network connectivity software. For more information about J. River's
products, visit www.jrmediacenter.com, e-mail music@jriver.com, or call
612.677.8200

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