SOURCE: Celsius Holdings, Inc.

November 05, 2007 13:28 ET

"Extraordinary Food Store" Places Celsius in Premium Set

Bristol Farms Is Known in Southern California as the Grocery Store to Shop at for Highest Quality and Specialty Foods

DELRAY BEACH, FL--(Marketwire - November 5, 2007) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius, the first calorie burning beverage backed by trusted science, will be available in Bristol Farms stores in their premium soda section and in their cooler. Bristol Farms is known to provide the finest assortment and highest quality fresh and specialty foods from around the world -- in a warm, friendly, and uniquely designed atmosphere with service and value that exceeds the expectations of their customers.

Bristol Farms will offer all five flavors of Celsius -- Wild Berry, Orange, Cola, Ginger Ale and Lemon-Lime -- in 12 oz. single glass bottles. To support the introduction of Celsius, the first healthy, calorie burning beverage that delivers sustained energy and great taste, backed by trusted science, there will be in-store tastings, ads in the store circular, and targeted local events focused on health and active lifestyle.

"We are excited that Celsius is now available in Bristol Farms," said Janice Haley, Celsius VP of Strategic Accounts and Business Development. "The customers that frequent Bristol Farms often go there specifically to find new and unique products. Many customers in the area are familiar with Celsius from the Oscar's Gift Bags, The Food Network Unwrapped Show, Extra!, events, and local radio ads. Celsius will be a hit among Bristol Farms customers that want great taste, energy, and the ability to burn calories."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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