Intertainment Media Inc.

Intertainment Media Inc.

October 02, 2007 08:00 ET

Eye Rock Digital Launches Grey Cup 2007 Online Fan Site

Grey Cup 2007 Festival program let fans have their say online

TORONTO, ONTARIO--(Marketwire - Oct. 2, 2007) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) announced that its online video and entertainment platform, Eye Rock, has been selected as the preferred online partner for the Grey Cup 2007 Festival to be held in Toronto from November 22 to November 25, 2007. To provide fans with a unique and exciting opportunity to cheer on their favourite team, Eye Rock is launching its Toronto Challenge (

This new and exciting advertising based program allows Canadian Football fans from every team in the league to upload their own home made videos supporting their team, or gently roasting other teams. The site will be hosted through the popular Eye Rock platform, and all uploaded materials will be monitored for content, language, and suitability. The site will be open to Canadian Football fans globally, including the Armed Forces.

"We are very excited to have the ability to offer Grey Cup fans the opportunity to express themselves using the Eye Rock platform. The web site will give fans a great opportunity to express themselves and the energy they have for their team and the Grey Cup event," commented Mr. Brad Watters, General Manager of the 2007 Grey Cup Festival.

In conjunction with the launch of the program, Eye Rock will be giving away 2 "Over The Top" Platinum VIP Hospitality Passes for the 95th Grey Cup Festival Weekend. Each pass includes Grey Cup and Vanier Cup Platinum Tickets, The Nissan Rogue Grey Cup Tailgate Party, The Molson Canadian Party Series, Scotiabank Over the Top VIP Lounge for the Molson Canadian Party Series and a Grey Cup Festival merchandise package. The retail value of each pass is $850 plus applicable taxes.

"The Grey Cup and its participants are the perfect demographic for Eye Rock and we are very proud to be part of this great event. This is the first site of its kind in Canadian professional sports and The Toronto Challenge will give fans the opportunity to express their passion and enthusiasm for the game," said Mr. David Lucatch.

Clubs will also have the opportunity to upload promotional videos from their players, cheerleaders and management, creating a healthy rivalry between the teams.

About the Grey Cup 2007

An annual tradition celebrated by Canadians from coast-to-coast since 1909, the Grey Cup is Canada's largest professional sporting event. In addition to the thousands filling Rogers Centre on Sunday, November 25, the Grey Cup will be watched by millions of fans across Canada on CBC and RDS and in more than 160 countries around the globe. Toronto last hosted the Grey Cup in 1992 when Calgary defeated Winnipeg 24-10.

About Eye Rock Digital

Intertainment's wholly owned subsidiary Eye Rock Digital Inc. ( is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.

About Intertainment Media Inc.

The Company and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues.

Intertainment Media Inc., together with its wholly owned subsidiary Eye Rock Digital Inc. has acquired interest and working partnerships with a number of new media, content and technologies companies, including NO GOOD TV (, Trooker Inc. ( and DC Netcast Media Inc.

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic games, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company has developed Intellectual Property (IP) solutions for managing these programs, technologies and manufacturing processes.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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