SOURCE: Eyeglass World

October 23, 2007 10:00 ET

Eyeglass World Commends U.S. House of Representatives for Passing Vision Care for Kids Act of 2007

Company's "Live With Vision" Program Aligned With New Legislation to Combat Undiagnosed and Untreated Vision Problems in Children

LAKE WORTH, FL--(Marketwire - October 23, 2007) - Eyeglass World, one of the largest retailers of eyewear in the U.S., today announced its support of the Vision Care for Kids Act of 2007 and praised the U.S. House of Representatives for passing the legislation, which now goes to the Senate. The Vision Care for Kids Act of 2007 would provide, among other things, federal funding for children to receive care after being identified as having vision problems.

Eyeglass World and The LASIK Vision Institute, which are both owned and operated by Vision Care Holdings, LLC, recently announced its own Live With Vision program that focuses on children with undiagnosed vision problems whose families cannot afford eye exams and eyeglasses, as well as adults who are in the process of rebuilding their lives and experiencing financial hardship.

"It is very encouraging to see Congress working to address the problem of children in America not receiving proper vision care," said Gary Peterson, CEO of Vision Care Holdings, LLC. "Our Live With Vision program is one example of how industry can make a difference and give back to the communities it serves in a meaningful and lasting way."

Undiagnosed vision problems in children is a growing issue that contributes to a child's performance in school and overall behavior. Many children are struggling with issues at school and at home that stem from unidentified and undiagnosed vision problems. In many states, Eyeglass World conducts vision screenings for children in need who were not likely to have had any sort of vision test. In many instances, children who are identified as having a potential vision problem are provided with a full eye exam and, if needed, a correct pair of glasses. An estimated 86 percent of children in the U.S. do not receive an eye exam until after the age of 12.

"There are countless children who are struggling everyday academically, during extracurricular activities, and socially and because they have an undiagnosed vision problem," said Dr. Melissa Frost, an independent Eyeglass World optometrist. "It is imperative that parents be aware of this issue and, even if their child does not complain of a vision problem he or she should have an eye exam yearly starting at age 3 because many children do not realize that they have a problem, assuming that everyone else is seeing the same way."

Eyeglass World is a leading retailer of eyewear, offering consumers the best quality, most current and fashionable brand names, finest service and a large selection in a professional superstore environment. Eyeglass World has 63 stores in 23 states across the country that offer a wide selection of more than 2,000 name brand frames from top designers such as Nike, Gucci, Donna Karan and Calvin Klein. In many locations, Eyeglass World's on-site labs can manufacture any prescription in as fast as one hour. Eyeglass World also offers top brands of contact lenses, such as ACUVUE and CIBA Vision, as well as an assortment of sunglasses. As one of the country's largest eyewear retailers, Eyeglass World has strong buying power that enables it to offer consumers the best quality eyewear at great prices. Eyeglass World accepts most insurance plans, with frequent promotions making vision care even more affordable. More information is available at www.eyeglassworld.com.

Contact Information

  • Contact:
    Steve Honig
    The Honig Company, Inc.
    818-986-4300
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