SOURCE: Vision Care Holdings, LLC

October 19, 2007 11:50 ET

Eyeglass World and LASIK Vision Institute Announce National "Live With Vision" Initiative to Bring Improved Vision and Hope to People Across America

Program to Provide Assistance and Raise Awareness of Vision Problems in Children and Adults

LAKE WORTH, FL--(Marketwire - October 19, 2007) - Eyeglass World, a top retailer of eyewear, and The LASIK Vision Institute, a leading provider of laser vision correction services, today announced the official launch of Live With Vision, a national program that provides eye care products and services to children and adults in need. Eyeglass World and The LASIK Vision Institute are both owned by Vision Care Holdings, LLC.

Live With Vision will focus on children with undiagnosed vision problems whose families cannot afford eye exams and eyeglasses, as well as adults who are in the process of rebuilding their lives and experiencing financial hardship.

"Vision is something most people take for granted," said Gary Peterson, CEO of Vision Care Holdings, LLC. "But for those people who have poor vision, it is a very real and debilitating problem. Live With Vision is about helping those in need correct their vision and improve their lives, as well as encourage those facing hardship to have a positive 'vision' for their future."

Undiagnosed vision problems in children is a growing issue that contributes to a child's performance in school and overall behavior. Many children are struggling with issues at school and at home that stem from unidentified and undiagnosed vision problems. In many states, Eyeglass World will conduct vision screenings for children in need who were not likely to have had any sort of vision test. In many instances, children who are identified as having a potential vision problem are provided with a full eye exam and, if needed, a correct pair of glasses.

For adults identified through the program as being in need and rebuilding their lives after suffering some type of hardship, Eyeglass World and The LASIK Vision Institute provides eye exams, eyeglasses and LASIK treatments. Whether going back to school, looking for a job or starting a new life, having proper vision and feeling good about oneself are key factors that can contribute to one's success.

Live With Vision will identify children and adults in need through local non-profit organizations in cities across the country.

The LASIK Vision Institute (LVI) provides laser vision correction services through the company's 30 upscale laser correction centers located in 23 states across the country. LVI uses CustomVue by VISX Technology, the latest state-of-the-art FDA-approved laser technology, in each of its centers. Procedures are performed by experienced independent eye surgeons who have collectively completed more than 650,000 eye surgeries. Pre and postoperative visits, along with patient counseling, are available at all locations. Unlike other eye surgery providers, LVI owns its laser equipment and can offer consumers pricing significantly below other providers while maintaining a high standard of service from the best quality physicians. More information is available at www.lasikvisioninstitute.com.

Eyeglass World is a leading retailer of eyewear, offering consumers the best quality, most current and fashionable brand names, finest service and a large selection in a professional superstore environment. Eyeglass World has 63 stores in 23 states across the country that offer a wide selection of more than 2,000 name brand frames from top designers such as Nike, Gucci, Donna Karan and Calvin Klein. In many locations, Eyeglass World's on-site labs can manufacture any prescription in as fast as one hour. Eyeglass World also offers top brands of contact lenses, such as ACUVUE and CIBA Vision, as well as an assortment of sunglasses. As one of the country's largest eyewear retailers, Eyeglass World has strong buying power that enables it to offer consumers the best quality eyewear at great prices. Eyeglass World accepts most insurance plans, with frequent promotions making vision care even more affordable. More information is available at www.eyeglassworld.com.

Contact Information

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    The Honig Company, Inc.
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