SOURCE: EzRez Software, Inc.

October 30, 2007 12:00 ET

EzRez Technology Powers American Airlines Vacations Revamped Online Packaging Site

San Francisco-Based EzRez Delivers Competitive Vacation Packaging and Loyalty Redemption Solutions to Attract Consumers

SAN FRANCISCO, CA--(Marketwire - October 30, 2007) - EzRez Software, Inc., a provider of online travel packaging and merchandising solutions, today announced its agreement with American Airlines Vacations to help power the carriers' revamped travel agency and consumer vacation Websites. Through the partnership, EzRez has supplied American Airlines Vacations with its leading online travel packaging, booking and loyalty redemption technologies, now accessible at

"Through our travel technology solutions, EzRez has helped American Airlines Vacations, the vacation arm of the world's largest airline, dramatically enhance its Web presence and capitalize on the multi-billion dollar online vacation package market," said John Swanciger, Senior Vice President of Strategic Planning for San Francisco-based EzRez. "By utilizing EzRez' existing services, American Airlines Vacations avoided the need to rebuild and configure a site from scratch, while still yielding a completely branded and customized online travel experience that broadens the consumer scope beyond just flights."

Specific to the recently re-launched consumer site and travel agent site, EzRez powered:

--  Flexible Vacation Packaging: site visitors have the ability to combine
    flight, hotel, car rental, destination activities, and more, based on each
    visitor's specific needs -- which saves travelers time and money. EzRez'
    technology now enables visitors to compare available inventory in real-time
    to create the best deals possible.
--  Complete Travel Booking Engine: in addition to dynamic packaging,
    EzRez also provides the tools to book a wide range of individual travel
    components online, including air, hotel, rental cars and destination

In addition, provides additional functionality in partnership with the American Airlines AAdvantage Program.

--  AAdvantage Frequent Flier Vacation Package Redemption: EzRez powers
    American Airlines Vacations with its Loyalty product suite, enabling site visitors to utilize their frequent flier miles on
    trip components including hotel, car rental and more -- a rare offering
    among online travel sites. The ability to apply miles to a wider range of
    merchandise greatly enhances consumer redemption, which strengthens
    customer allegiance.

"American Airlines Vacations revamped packaging website is more in line with how consumers expect to book and interact with today's travel providers -- more flexibility, more control, and the best prices and inventory selection possible," said Suzanne Rubin, President of American Airlines Vacations. "Working with EzRez allowed us to re-launch competitive websites to streamline and enhance our customer's booking experience."

Visit to explore EzRez technologies at work, or go to for more information.

About EzRez Software Inc.

Founded in 2003, EzRez Software Inc. is a software company that helps any business enhance its Web presence with intelligent and easy packaging and selling of air, hotel, rental car, vacation activities, and other related travel components for customers to purchase online or through a travel agent. In addition to packaging and merchandising solutions, EzRez offers the needed inventory through direct access to its vast network of travel-related services and distributors, helping to broaden offerings and lower distribution costs while increasing efficiency. More information is found at

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