November 12, 2009 11:11 ET

FEED Projects Celebrate the Business of Fashion With the Partnership of Independent Retail Week: New York and New York Entrepreneur Week

NEW YORK, NY--(Marketwire - November 12, 2009) - Lauren Bush and Ellen Gustafson, the co-founders of FEED Projects, a New York-based small business whose mission is to create good products to FEED a better world, has joined forces with New York Entrepreneur Week and Independent Retail Week: New York for a special shopping event on Tuesday, November 17th at Plaza Too in New York City. The event is being held to celebrate the FEED Bags and Bears.

November 14-20, 2009 highlights the partnership between New York Entrepreneur Week (NYEW) and Nolcha's Independent Retail Week: New York. Together, these two organizations have developed a revolutionary movement for supporting the entrepreneurial ecosystem throughout New York. As young female social entrepreneurs, Lauren and Ellen of FEED Projects believe participation in NYEW and Independent Retail Week: New York will elevate the awareness of, and opportunities for, small fashion businesses like FEED. The two young women co-founded FEED with only one product, Lauren's brainchild: the FEED 1 bag. Since 2007, they have sold over 500,000 FEED bags and raised over $5.5 million for UN World Food Program school feeding efforts around the world.

"Ellen and Lauren are grabbing the opportunities this multi-tiered week-long movement provides by supporting local entrepreneurs as well as sharing their expertise with aspiring business owners," said Kerry Bannigan, CEO Nolcha. "It is important to support fellow business owners in all aspects of the business world: learning, giving back and growing."

Ellen will be speaking at New York Entrepreneur Week on Thursday, November 19th on a panel titled "Connecting With and Selling to the Executive Suite" with other influential entrepreneurs within the retail and sales sectors. She states, "As a participant of New York Entrepreneur Week I will not only be giving back to the business world but also gaining insight from top business owners who've come to this event from around the world; this is invaluable to FEED and myself as a young business woman."

"Starting a social business in New York has been exciting and challenging; which is precisely the reason it's so important for us to partner and collaborate with the New York entrepreneurial and retail communities," said Lauren Bush. "Furthermore, being a part of Nolcha's Independent Retail Week is important to us as a small charitable company since we can celebrate our mission with supporting retailers, such as Plaza Too, who sell FEED products."

Please join FEED for a special sale for
New York Entrepreneur Week and Independent Retail Week
Tuesday November 17th 2009. Including handbag preview by Chako and Jess
7pm - 9pm | Plaza Too | 571 Hudson Street
RSVP: and enter code 453

About FEED Projects

FEED is a charitable fashion company that creates good products to help FEED a better world. Our original FEED 1 bag is sold to FEED one child in school for one year through the UN World Food Program's school feeding operations. FEED now sells eight different models of FEED bags and teddy bears, including the FEED 100 bag nationally in Whole Foods Market and the FEED/Read 3 bag nationally in Barnes & Noble, and has provided over 50 million school meals to children in the developing world.

About New York Entrepreneur Week

NYEW is a 501c(3) non-profit organization founded by 26-year old serial entrepreneur Gary Whitehill. NYEW is the first of its kind in New York, and the largest aggregator of entrepreneurial events in the state this November. NYEW provides a framework and the catalyst for conquering New York's economic challenges by aggregating New York's most important disparate entrepreneurial stakeholders so that founders, angel investors, venture capital firms and New York's top connectors can learn, grow, network and leverage opportunities to do what they do best: drive economic change in exponential ways. Taking place throughout the week are over 350 events across the state from November 16-20th, 2009. NYEW consists of five days of innovative and hyper-targeted events, including: inspiring keynote speeches from recognized business leaders, riveting panels delivering relevant mission-critical advice, third party events and the flagship RELENTLESS business plan competition. The week unites the state's diverse entrepreneurial community and will provide an educational experience for all entrepreneurs -- from enterprising young idea-stage innovators to hundred million dollar revenue generators. For more information, visit

About Nolcha

Nolcha is a leading operator of educational, event and b2b services devoted to independent fashion entrepreneurs and related retail businesses. The Nolcha platform includes, an online fashion portal delivering daily business education; Nolcha Fashion Week, currently held during New York fashion week and providing key exposure to press, buyers, and industry figures for emerging and independent fashion designers from all over the world, in both apparel and accessories; events during London Fashion Week with key partners and Independent Retail Week in New York and Chicago, as an initiative to drive business and increase revenue for small fashion retail brands. |

Contact Information

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