Kraft Canada

Kraft Canada

October 14, 2009 07:00 ET

FREE TASSIMO Smart Talk Event and TASSIMO Hot Beverage System for 1,000 Ticket Holders

Event features Sarah Richardson, Nik Manojlovich and a chance to win a Bosch kitchen worth more than $10,000

TORONTO, ONTARIO--(Marketwire - Oct. 14, 2009) -

Editors Note: There are two photos associated with this Press Release

The holiday season is quickly approaching and this year, those "in the know" say the perfect get-together just takes a little smart thinking. So on Saturday, November 7, 2009, TV stars Sarah Richardson, interior designer, and home entertainment guru Nik Manojlovich will share their expertise at the free TASSIMO Smart Talk Event.

An intimate and interactive event, TASSIMO Smart Talk will take place at the Liberty Grand in Toronto at 9 a.m., 1 p.m. and 5 p.m., and will also be webcast live online at www.freetassimo.ca. In addition to discovering great information on holiday style and entertaining, every ticket holder will receive a FREE TASSIMO hot beverage system valued at more than $200. Tickets to the TASSIMO Smart Talk event are limited and you must apply online at www.freetassimo.ca by October 16, 2009, for your chance to be selected to attend. All ticket holders are invited to bring a friend and everyone that attends the event will be entered in a draw for a chance to win a Bosch kitchen worth more than $10,000. This contest is only open to legal residents of Ontario and certain selection criteria apply. Full contest details are at www.freetassimo.ca.

Canada's celebrity experts bring smart style home for the holidays!

At the event, Sarah and Nik - two of Canada's leading home style and entertaining experts - will share new ideas and trade secrets to adding a dash of style to your holidays. They will show how easy it can be to open your beautiful holiday home to friends and family. For anyone who has ever watched Sarah and Nik on television, this is the opportunity see them live and ask your holiday hosting questions.

"Now more than ever, Canadians are turning to their homes as the perfect venue for entertaining friends and family. We're excited to share our ideas and show how the TASSIMO hot beverage system can help make entertaining even easier," says TASSIMO Smart Talk host Nik Manojlovich. "Sarah and I look forward to sharing our 'can't fail' entertaining tips and, most of all, taking questions from the audience."

Sarah Richardson is known for elegant and classic rooms which combine a unique mix of luxury with great deals. Sarah designs each space for the perfect balance of save and splurge. Nik Manojlovich is the Gemini Award winning host, writer and co-creator of TV's Savoir Faire. Always the life of the party, Nik is known for his fun and creative home entertaining ideas for all occasions.

A Cup of Genius

One of the best home entertaining tips this holiday season is to make hot beverages easy with TASSIMO.

"The Smart Talk event is a perfect way for us to show consumers the superior quality, innovation and sophistication of the TASSIMO brewer and why it's ideal for home holiday entertaining," says Jeffrey Zietlow, Director, Beverages, Kraft Canada. "Sarah and Nik are the perfect hosts to bring these tips and insights to life in a fun and interactive way."

The German-engineered TASSIMO by Bosch is Canada's best selling single-cup on-demand hot beverage system and is the only one that uses smart, barcode technology. This patented technology reads the barcode on each TASSIMO T DISC and tells the machine how to perfectly brew the selected beverage. With a simple touch of a button, the brewer delivers a perfect cafe quality beverage. This smarter brewing system is the only one that makes cafe style lattes and cappuccinos using concentrated milk product.

The toughest part is deciding on a beverage. The TASSIMO selection includes more than 25 varieties of coffee, latte, cappuccino, crema, espresso, chai latte, tea and hot chocolate from popular brands that include Starbucks(R) Coffee, Maxwell House, Nabob, Twinings, Kenco, Gevalia, Jacobs, Mastro Leorenzo and Carte Noir. Check out the full range at www.tassimo.com.

About Kraft Foods Inc.

Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE:KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.

About Bosch

Bosch Home Appliances is part of BSH Home Appliances Corporation, a fully-owned subsidiary of BSH Bosch und Siemens Hausgerate GmbH, the third largest home appliance manufacturer in the world. Inspired by the lifestyle of today's discerning consumers, all Bosch products combine superior performance and excellent quality with unrivaled ease-of-use. Opened in 1997, the company's appliance park in New Bern, North Carolina is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. The leader in environmentally friendly home appliances, Bosch manufactures products that regularly receive industry and consumer awards and its dishwashers are consistently top-ranked by leading consumer magazines. For more information, please visit www.boschappliances.com or call 800.921.9622 to request a catalog.

To view the photos associated with this press release, please visit the following links:

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