SOURCE: Rex Goliath

Rex Goliath

June 24, 2010 11:03 ET

Fabulous 47 Pound Rooster to "Come Out" for 40th Anniversary SF Pride Celebration

Rex Goliath Roosts as Exclusive Wine Sponsor, Invites People to Get Their Rex On

SAN FRANCISCO, CA--(Marketwire - June 24, 2010) -  Rex Goliath wines (www.RexGoliath.com), known for bold flavors, full body and big attitude, announced its exclusive category sponsorship for the SF Pride "40 & Fabulous!" anniversary celebration. Based on the legend of a 47 pound rooster named HRM (His Royal Majesty) Rex Goliath, who is serious about a good time with great wine, Rex Goliath wines are the perfect match for those looking to live large and approach life with gusto.

People can visit the giant rooster and purchase Rex Goliath wines by the glass at the exclusive sponsor booth -- Rex's Coop -- and in doing so celebrate the historic 40 year anniversary commemorating the rich history behind SF Pride. "Rex Goliath wines embody the spirit SF Pride stands for. We are honored to be participating in this monumental celebration for a San Francisco tradition, like SF Pride," said Kim Moore, Rex Goliath Marketing Director. "Forty is the new 30, no longer an age considered 'over the hill,' and the Rex Goliath worry-free fanciful persona embodies what the fabulous 40s are all about at Pride -- a cocky attitude goes a long way."

Also, for the first time ever United States Speaker of the House Nancy Pelosi will broadcast a video address to people gathered in San Francisco's Civic Center during the SF Pride celebration to honor San Francisco's proud history of advocacy for equal rights and to honor the contributions of the LGBT community to our city, our state, and our nation.

Since its modest beginnings, SF Pride has grown into one of the largest and most well-known Pride events in the world. It has come to symbolize the long history of LGBT dignity, the freedom of all people to meaningfully and proudly express sexual and gender identities, and commitment of LGBT people to combating oppression. From this history of rebellion grew the mission of SF Pride: to educate the world, celebrate our culture, commemorate our heritage, and liberate our people.

Want to See My Roost?
The fun begins in Rex's Coop -- SF Pride participants are invited to get their Rex on by stopping at the Rex Goliath wine booth, where the wine will be flowing and games will be going. Contestants can show size DOES matter by spinning the prize wheel, snapping downloadable photos, shaking their tail feathers or even meeting the giant rooster himself. The fun times will have everyone declaring, "Oh, Rexy, you're so sexy."

Feeling Rexy? For more about Rex Goliath wines, visit: www.RexGoliath.com. Or for more information about SF Pride, visit http://www.sfpride.org/.

About Constellation Wine U.S.
Constellation Wines U.S. (CWUS) is the largest wine company in the U.S. based upon sales dollar value. The portfolio includes such brands as Woodbridge by Robert Mondavi, Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi, Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy. CWUS and Vincor Canada comprise Constellation Wines North America, a division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories. 

About SF PRIDE
Since 1970, the San Francisco Pride Celebration has been recognized around the world as one of the most influential events that celebrates LGBT diversity, culture and liberation. With over 200 parade contingents, 300 exhibitors, and over 20 community stages, the San Francisco Pride Celebration and Parade is the largest gathering of LGBT people and allies in the nation. The two-day celebration June 26-27 is free and open to all. Since 1997, SF Pride has granted over $1.6 million to support LGBT, HIV/AIDS, and breast cancer organizations. Additional information is available at www.sfpride.org.

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