SOURCE: Falcon Safety Products Inc.

December 11, 2007 04:00 ET

Falcon Safety Products Inc. Announces the Establishment of Falcon Safety Products UK Ltd.

BRANCHBURG, NJ--(Marketwire - December 11, 2007) - Falcon Safety Products Inc. (Falcon), a world leader in compressed-gas technologies and manufacturer of the market leading Dust-Off® brand of office and consumer electronics cleaning accessories, today announced the establishment of Falcon Safety Products UK Ltd. (Falcon UK), its newly formed European division --

"Having our own European company is the first step in extending our dominant market position in North America, to Europe and beyond," said Phil Lapin, President and CEO of Falcon. "We are confident that we will be able to better serve our customers and dramatically increase our market share in Europe with this enhanced footprint."

Committed to making the startup of its new European operation as transparent as possible and to minimizing the inconvenience for all of its customers, Falcon UK will utilize two distribution points, one in the United Kingdom and the other in Germany. Falcon has partnered with Bassett Group Holdings Ltd. (Bassett), which will serve as Falcon UK's distribution and logistics partner for the United Kingdom, Ireland and Iceland, and RHIEM, which will service Continental Europe.

Founded in 1897, Bassett ( is a market leader in the provision of U.K. and European Road Haulage, Warehousing and Driver Training Services. Located in Stoke on Trent, England, Bassett proudly provides ISO 9002 approved quality service to all of its customers. Located in Voerde, Germany, RHIEM ( is a renowned fulfillment and distribution corporation highly experienced with the office and technology product sectors, and works with industry leading manufacturers, including Logitech, Lexar, Symantec and iRiver.

"As Falcon already sells to most of the major international powerhouses we are very cognizant of the need to provide superior service," said Andy Steinman, Executive Vice President of Marketing and Sales of Falcon. "This multi-hub system will allow us to provide the timely and effective service our customers expect."

Falcon's European efforts will be spearheaded by Michael Genner, recently appointed Sales Director of Falcon UK. "I am very happy to have someone of Michael's caliber on board to lead this effort," said Steinman. "It's rare to be able to find a candidate with experience on both the vendor and manufacturer sides of the business who also brings strong brand and category knowledge to the table."

"The combination of a great brand, strong manufacturing and a well-established customer base gives me a superb starting point to grow Falcon's European footprint," said Mike Genner. "I'm eager to take on the responsibilities of this challenge."

Founded in 1953, Falcon Safety Products Inc. is a privately held corporation headquartered in the State of New Jersey in the United States. A world leader in compressed-gas technology, Falcon manufactures a diverse line of products including the Dust-Off® brand of computer / personal electronics cleaning products and signal horns for the marine, sport and safety markets. For additional information, please contact Falcon Safety Products Inc. at 01-908-707-4900 or visit

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