SOURCE: G.W. Little

December 06, 2006 09:18 ET

Family Traditions Have Gone to the Dogs at G.W. Little

THOUSAND OAKS, CA -- (MARKET WIRE) -- December 6, 2006 -- Thousand Oaks, CA-based catalog company G.W. Little, specialists for improving the lifestyle of little dogs, unveiled a one of a kind heirloom holiday dress for 2006; not that unusual you say? Think again, this one features yards of crimson raw silk, hundreds of sparkling Swarovski Crystals, and a certificate of authenticity signed by renowned doggy fashion designer Susan Lanci. This one-of-a-kind Holiday Swarovski Spectacular Dress will surely create a new tradition to be passed down through generations.

In addition to the heirloom dress, G.W. Little has a full complement of holiday fashions suitable for most diminutive dogs under 25-pounds. The well-photographed 48-page color catalog is ideal for all small dog enthusiasts and caters to any lifestyle. Sections include: Luxe Dog, Cosmo Dog, Sporty Dog, Tiny Ones, Trendy Dog, On The Move Dog, In The Pink Dog, and necessities for every day care and pampering. Holiday features include gift sets that are wrapped and ready, hot picks for dogs, and hot picks for dog lovers as well.

"We encourage our customers to bring their small dogs with them wherever they go," says Angela Grieco, co-founder with husband John Grieco, both veterans of direct marketing to pet lovers. "Having the right products available to make pet travel easy, and safe, is very important to us," she says. "But we're not your ordinary pet supply company. We choose the best quality and value for our customers and stand behind everything we sell, including unique pet strollers and lookout car seats. Our website is unlike any other and we even include a personal area for keeping track of your pet profiles, and space for you to upload your favorite photo."

G.W. Little customers are what make the company a success. They are not shy and provide feedback on what works and what doesn't for their little loved ones, and this helps guide merchandise picks for future releases. Many enthusiasts travel a great distance for a chance to have their pet photographed for the catalog, or one of the many fun videos published on their website G.W. Little considers themselves a fashion retailer of small pet couture, and through the catalog provides seasonal choices as well as informative articles to educate readers on the latest and greatest trends, as well as the responsibilities that come with pet guardianship.

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