SOURCE: Family Values Cinema

August 06, 2008 11:30 ET

Family Values Cinema Celebrates Opening With Free Family Matinées

New Company Positions Itself as Premiere Provider of Wholesome Family Films

CAMARILLO, CA--(Marketwire - August 6, 2008) - Family Values Cinema (FVC), a California-based DVD-of-the-month club, announces its opening by hosting a free afternoon of entertainment featuring two matinée showings and popcorn on Sat., Sept. 6, at 1 p.m. and 4 p.m. (limited seating). The sneak preview will take place at California State University Channel Islands' Aliso Hall Auditorium, One University Drive, Camarillo, Calif., with the premiere of "Sunday School Musical," a film featuring memorable tunes and positive role models.

FVC got its start when founder Patty Leonard, recognized former home video distributor for many years, became disheartened by the growing number of films with inappropriate violence and sex being targeted towards families. Leonard created a subscription program to bring families together with movies that embrace superb storytelling while enriching kids and parents with uplifting messages that reinforce traditional family values.

"I'm just like most moms in America," says Leonard. "When my daughter was young, I found that content ratings of mainstream movies couldn't always be trusted, so I made it my mission to find movies parents would approve of and enjoy watching with their kids."

Leonard created subscription-based FVC, using a unique, triple-filter review process for its selections. First, FVC reviews films from all over the world to determine which movies meet the highest standards of quality and moral concepts. Approved movies are then reviewed by the National Board of Mothers, a select group of concerned moms across the country that grade films based on their entertainment value and wholesome family-friendly content. Finally, if a film gets a Double A+ rating, it is submitted to the non-profit Dove Foundation for its "Family Approved" seal.

All proceeds from membership signups during the free matinées go to benefit FVC's non-profit neighbor, Casa Pacifica, a place of hope and help for children and families.

About Family Values Cinema

Family Values Cinema (FVC) is a Camarillo, California-based DVD-of-the-month club providing budget friendly, high-quality, wholesome films directly to parents' mailboxes, for members to keep and collect. Through its fundraising program, Family Values Cinema donates a significant portion of its monthly subscription fees to its affiliates who share in the important work of building strong families and faith communities. For more information, visit

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