SOURCE: Rodale

June 08, 2007 11:05 ET

Fans of VH1's Hit TV Show "Celebrity Fit Club" Weigh in on Celebrity Diets

Expert Advice, Tools and a Summer Makeover Contest on www.CelebrityFitClub.com

NEW YORK, NY--(Marketwire - June 8, 2007) - Do you think it is easier for celebrities to lose weight than the average American? Is it ok for a celebrity to gain 10 - 20 pounds? In a recent VH1.com poll*, "Celebrity Fit Club" fans reveal their thoughts on celebrity weight gain and loss and their expectations of those in the spotlight.

For the 69 percent of the respondents who said they are currently taking steps to lose weight, they can find additional inspiration to get fit like the famous by joining www.CelebrityFitClub.com, a weight loss program from VH1, Rodale Inc. and St. Martin's Press. For $19.95 per month, www.CelebrityFitClub.com provides members access to a wealth of weight loss wisdom and tools such as "boot camp" fitness tips, dream dress size logs, daily and weekly meal planner and tracker, more than 200 recipes and even a "panic button" for help during those discouraging days.

The program is based on medical and diet expert Dr. Ian Smith's No. 1 New York Times bestselling "The Fat Smash Diet" and "Extreme Fat Smash Diet" books. Fans can also access exclusive advice on the site from the show's team of experts, Dr. Smith, fitness guru Harvey Walden IV and psychotherapist Stacy Kaiser. VH1's hit fitness and nutrition series "Celebrity Fit Club" is currently in its fifth season and airs Sundays at 9PM ET/PT.

Poll results

Fans may be jealous of how easily celebrities seem to be able to lose weight, but they also believe celebrities have an image to uphold:

--  56 percent agree/strongly agree that is it easier for celebrities to
    lose weight than the average American
--  53 percent agree/strongly agree that if a celebrity loses a
    significant amount of weight, they should be forthcoming about the methods
    they used to lose the weight
--  37 percent agree/strongly agree celebrities have a responsibility to
    project a healthy body image
--  29 percent agree/strongly agree celebrities should do whatever it
    takes to stay fit and trim
    
Fans also empathize with celebrities, plus find motivation from a star's effort:
--  65 percent of respondents are sympathetic when a celebrity gains
    weight, especially since they are under a lot of scrutiny
--  66 percent of respondents have been inspired or motivated to lose
    weight after seeing a celebrity who has lost weight
--  46 percent agree/strongly agree that it is ok for a celebrity to gain
    10 - 20 pounds
--  59 percent of respondents like to see celebrities go through the same
    struggles as they do when it comes to losing weight
    
To encourage fans to start their own weight loss regimen, www.CelebrityFitClub.com is offering three chances to win a one-on-one phone consultation with one of the experts from the Show, an annual subscription to www.CelebrityFitClub.com and a VH1 gift bag with DVD's, books and more through The Celebrity Fit Club Expert Makeover Contest. Visitors to the site are automatically entered for a chance to win by completing the diet profile. The contest runs from midnight, June 6, 2007 until midnight, July 15, 2007.

About VH1's "Celebrity Fit Club"

VH1's Celebrity Fit Club is a one-hour reality series in which eight celebrities compete in two teams of four to lose weight and get in shape. In each episode, the celebrities attend a "Fit Camp" where they take part in a range of physical and motivational activities designed to shed pounds, increase team spirit and win prizes. The next day, they face the scales where they're individually weighed in by a panel of experts: a doctor, a psychotherapist and fitness trainer.

The cast of the "Celebrity Fit Club: Men vs. Women" includes Maureen McCormick ("The Brady Bunch"), Dustin Diamond ("Saved By The Bell"), Tiffany (pop star), Cledus T. Judd (country music artist), Da Brat (hip hop artist), Ross "The Intern" Mathews ("The Tonight Show"), Kimberley Locke ("American Idol"), and Warren G (rapper).

About Rodale Inc.

Rodale Inc., which was recognized by Ad Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including "The South Beach Diet" and "The Abs Diet" franchises, and most recently Al Gore's New York Times bestseller "An Inconvenient Truth." Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.

About St. Martin's Press

Founded in 1952 by Macmillan Publishers Limited of England, St. Martin's Press is now one of the largest publishers in America. Best known for the strength and breadth of our list, the company publishes 700 titles a year, and is equally committed to finding and nurturing the first-time author as it is to bestseller publishing. St. Martin's operates eight separate imprints and utilizes the resources of six unique sales divisions, ensuring maximum exposure for its authors in the wide variety of markets for books today. Imprints include: St. Martin's Press, St. Martin's Griffin, St. Martin's Minotaur, Picador USA, Thomas Dunne Books, and Truman Talley Books. St. Martin's is part of Holtzbrinck Publishers, LLC, a group of publishing companies held by Verlagsgruppe George Von Holtzbrinck, a family owned publishing operation based in Stuttgart, Germany.

*Source: Based on a survey of 868 visitors to VH1.com. Survey sponsored by VH1 and www.CelebrityFitClub.com

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