Farm Leadership Council

Farm Leadership Council

August 19, 2010 11:00 ET

Farm Leadership Council Delegates Endorse New Direction

SASKATOON, SASKATCHEWAN--(Marketwire - Aug. 19, 2010) - Delegates of the Farm Leadership Council (FLC) have endorsed a new direction that will enhance their position as an innovator and leader among those delivering learning opportunities to agricultural producers in Western Canada. It will see the transformation of the organization's business and operating model and the introduction of high quality producer education through web-based tools and technologies.

"We are very excited to continue the important work of the FLC and to embrace a new direction that better suits the needs of today's producers while creating efficiencies in how we operate," explained FLC Executive Director Linda Pipke. "Through the renewed mandate we have received from our delegate body, we will be using advanced producer networks to deliver high quality programming through remote learning events using on-line resources."

Pipke noted that the Council would be implementing the changes over the course of the next few months.

"Instead of holding in-person events or meetings, the FLC will now use technology to connect producers regarding specific areas of interest, such as commodity market analysis," Pipke stated. "Meetings will be held on-line using teleconference calls and video conference to deliver the programming."

This programming will include webinars, forums and updates from industry experts at the regional, national and international level.

"These advanced producer networks will provide a facilitated forum to allow producers to exchange ideas, information and build upon their knowledge base."

The FLC plans to launch this new model at their Conference later this fall in Regina.

Formed by Viterra in 2005 - the FLC has remained an autonomous organization with its own democratic structure and has maintained a strong working relationship with Viterra.

Viterra will transition its resources to a new global model for producer relations and producer education. With the five-year funding agreement with FLC expiring this year, Viterra has committed to provide transitional funding to the Council for the next two years.

This transition funding will allow the FLC to explore new partnership and sponsorship opportunities within the industry.

"We have had the great fortune to watch the FLC develop and grow. As the FLC has evolved, so has Viterra. They have been a great partner and we look forward to continuing that relationship into the future," said Pipke.

FLC Delegates participated in a special meeting on Monday, August 9 in Saskatoon to discuss the future direction of the organization.

The Farm Leadership Council is a producer led organization that supports producer innovation and leadership in prairie communities through professional development initiatives.

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