SOURCE: Fashion4Home

January 26, 2010 08:00 ET

Fashion4Home.com Launches the First US Online-Only Site for High Quality Designer Furniture

Fashion4Home.com Reorganizes Furniture Supply Chain, Creating an Online Hub for Consumers to Directly Access Designers, Vote on Products and Order High Quality Home Furniture at 50-70% Less Than Traditional Retail Prices

BERLIN--(Marketwire - January 26, 2010) - Fashion4Home, Inc. launched today as the first online-only furniture retailer in the US to offer consumers high quality modern furniture at 50-70% less than traditional retail prices. Fashion4Home.com is a wholly-owned subsidiary of the German company of the same name, which launched in Europe in November 2009.

To celebrate the company's US launch, Fashion4Home.com is giving away discount codes through Twitter. Just follow @Fashion4Home and tweet "Send me a discount code @Fashion4Home #design #furniture #deals."

Fashion4Home.com is reorganizing the home furniture supply chain by creating a direct-to-consumer connection for high-end furniture, designers and manufacturers. By eliminating all of the associated costs of inventory and compressing the entire supply chain, Fashion4Home.com is able to give consumers the highest quality designer furniture at a fraction of the price.

In addition, Fashion4Home.com gives consumers the ability to comment and vote on designs in consideration, thereby influencing the products offered in the online store. This creates an open innovation environment for top modern furniture designers to share their ideas directly with consumers, gain immediate feedback and speed up product design. Fashion4Home.com is the world's first hub for furniture designers and consumers to interact directly, making the design and purchasing process more engaging, fun and affordable.

Today, the Fashion4Home.com online store at www.fashion4home.com offers US shoppers 80 models of contemporary furniture across twelve categories, including designs that are completely exclusive to Fashion4Home.com.

Participation is a key element of the Fashion4Home.com experience:

--  Shoppers vote and comment on product sketches from world-renowned
    furniture designers; today there are 28 product design sketches available
    for voting and comments from more than 10 designers, with more on the way.
    
--  Designers get direct feedback from consumers and the best designs go
    into production immediately.
    
--  Customers follow the design, manufacturing and logistics process from
    the artist's sketchpad to their door.
    

"Fashion4Home.com is about delivering the best possible designs at affordable prices," said Just Beyer, co-founder and managing director of Fashion4Home.com. "In the world of retail, home furniture is one of the last bastions of tremendous inefficiency and costs associated with inventory and other layers to the supply chain. By eliminating these elements and creating a new direct-to-consumer channel for the world's best designers, we believe we have the opportunity to reinvent the way people shop for furniture. Our entire purpose as a company is to deliver the highest quality furniture at the lowest price and to delight our customers at every turn."

The Fashion4Home.com founders hail from some of the largest retail, e-commerce and Internet companies in the world, including eBay Germany, Adidas and Yahoo!. The company is backed by Holtzbrinck Ventures and Rocket Internet. Rocket Internet is an investment firm owned by Oliver, Marc and Alexander Samwer, the founders of eBay Germany, which was formerly known as Alando.de. They also founded Jamba!, which operated in 27 countries around the world, known in the US as Jamster!, and was sold to Verisign in 2004.

About Fashion4Home.com

Fashion4Home.com is an online retailer focused on delivering high-end designer furniture at 50-70% less than traditional retail prices. Fashion4Home.com is the first US-based hub for the world's best designers to share their ideas and sketches directly with consumers to garner feedback and create new concepts. Fashion4Home.com is committed to providing an intensely rewarding customer experience by delivering the highest quality products at the lowest possible prices. The company was founded by experts from some of the world's largest retail, e-commerce and Internet companies in the world, including eBay Germany, Adidas and Yahoo!. The company is backed by Holtzbrinck Ventures and Rocket Internet. Fashion4Home, Inc. is a wholly-owned subsidiary of the German company Fashion4Home Gmbh.

Contact Information

  • Contact Information:
    LaunchSquad
    415-625-8555
    Fashion4Home(at)LaunchSquad(dot)com