SOURCE: Click Wine Group

August 03, 2006 12:14 ET

Fat bastard Wine Continues Unwavering Support for Breast Cancer Research and Education

Sets New Goal of $75,000 in Fourth Consecutive Year of the Breast Cancer Donation Program

SEATTLE, WA -- (MARKET WIRE) -- August 3, 2006 --Continuing its steadfast commitment to raising money for breast cancer research and education, Click Wine Group today announced the company will donate a portion of the proceeds from each bottle of Fat bastard wines sold during September and October 2006 to aid in finding a cure for breast cancer.

October is National Breast Cancer awareness month and for the fourth consecutive year consumers can purchase Fat bastard wines knowing that a portion of the proceeds will go to help fight such a devastating disease. Click Wine Group has already raised $150,000 for the cause and will add to that impressive figure later this year by donating 25 cents for every bottle of Fat bastard sold both in restaurants and retail locations, up to $75,000, during the months of September and October 2006. The company's goal to raise $75,000 marks a 50 percent increase from last year.

For the donation period, Fat bastard wines will be easy to spot on the shelf wearing the special "Fat bastard continues the fight" necker with an attached pink ribbon pin for consumers to wear and display their support for this significant cause.

"It is hard to imagine that there is anybody that has not felt the emotional toil inflicted by breast cancer," said Linda Gainer, Vice President, External Relations and Communications, Fred Hutchinson Cancer Research Center. "Today breast cancer is the second leading cause of death for women. Our researchers are working diligently to find more effective ways to diagnose, treat and prevent this dreaded disease. We are indebted to companies such as the Click Wine Group who generously support this life saving research."

Peter Click, co-owner of Fat bastard and founder and CEO of Click Wine Group, chose to earmark proceeds because it's such a common and widespread disease -- one that touches the lives of so many people.

"Breast cancer does not discriminate, it reaches women both young and old and I hope in my lifetime we find a cure for this awful disease," said Click. "Together with the many consumers of Fat bastard wine, we're honored to support this important cause for four years running. We look forward to donating the proceeds of this program to our long standing partners at both national and local organizations."

Fat bastard Wines Make Heavy Impact

Fat bastard continues to grow in popularity with consumers, making it one of the top selling French wines in the United States. This is a compliment to Fat bastard's consistent high-quality, fun and memorable name and consumer friendly packaging. The Fat bastard wine collection consists of Chardonnay, Shiraz, Merlot, Sauvignon Blanc, Grand Reserve and Sparkling wine.

For more information on Fat bastard National Breast Cancer program, Fat bastard wines or Click Wine Group, please visit www.fatbastard.com, www.clickwinegroup.com or call toll-free 1.800.859.0689. For additional information on Fred Hutchinson Cancer Research Center, please visit www.fhcrc.org

Editor's Note: Images of POS for Fat bastard's National Breast Cancer program are available upon request.

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