SOURCE: Sony Europe

Sony Europe

April 12, 2010 08:00 ET

Feel the Bass; Compact, Colourful WALKMAN® B150 Series for Young Music Lovers

LONDON--(Marketwire - April 12, 2010) -  Sony Europe

  • Bass boost button with flashing red illuminator LEDs
  • Long battery life up to 18 hours(1)
  • Quick charge in just 3 minutes for 90 minutes playback time
  • One-button ZAPPIN™ for quick, easy music searches
  • Easy drag-and-drop music transfers

A great 'first Sony MP3 player' for younger music lovers, the compact, colourful WALKMAN® NWZ-B150 series offers great sound with pumping bass you can really feel.

Despite its ultra-compact size, the WALKMAN® B150 Series makes its presence felt with full, rich sound. A handy button provides an instant bass boost, confirmed by flashing red Power Illuminator LEDs.

The built-in USB connection links WALKMAN® directly to your computer with no cables or extra software needed: just drag and drop to load up your favourite tracks. The direct USB connection also allows easy music transfer and direct recording or playback with compatible Mini/Micro audio systems(2).

Operation is clear and simple, with a 3-line LCD showing track and artist information. At a touch, ZAPPIN™ technology scans through stored tracks, playing a short sample from each song to help you pinpoint the right track.

If you're in a hurry, a 3-minute charge gives this Sony MP3 Player enough power for 90 minutes listening, while a fully charged battery offers up to 18 hours(1) non-stop play time.

The WALKMAN® B150F series adds an FM tuner for enjoying your favourite radio shows wherever you are. You can also store voice notes or radio broadcasts with the on-board recorder.

Optional accessories for the WALKMAN® NWZ-B150 series include the CKA-NWU10 sports armband -- an ideal addition for keeping Walkman® secure while you're exercising or just hanging out.

The WALKMAN® NWZ-B150 series is part of the full line-up of MP3 and MP4 players by Sony. The WALKMAN® range includes the high-performance X series with touchscreen and Digital Noise Cancelling technology; the ultra-slim A series with wide 7.1cm (2.8") OLED screen; the S series with built-in speakers; the compact, great-sounding E series; and the wearable W series for sports.

The new WALKMAN® NWZ-B150 Sony MP3 player comes in a range of colour variations black, blue, pink and red and is available from early June 2010.

Catch up on latest WALKMAN® news, images and chat at the official Facebook fan page www.facebook.com/walkman 

NOTES:
(1) 18 hours of music playback with MP3 files at 128 kbps, screen on 'Save ON Super', sound effects: Equalizer 'None', Bass: Deactivated, Power Illuminator: 'LED OFF'.
(2) Available only with Audio Systems which have both USB Mass Storage Management Function and Ripping and/or Up-Streaming Function.

Key technical specifications

  NWZ-B150 series
Capacity NWZ-B152/F: 2GB (approx. 470 songs) NWZ-B153/F: 4GB (approx. 980 songs) (NB: 4 minute songs recorded at 128 kbps)
Supported file format MP3/WMA (no support for DRM)
Display 3 line LCD
Playback functions ZAPPIN™ song search (long and short searches)
Other functions Equaliser, Bass boost, direct USB PC connection; (NWZ-B152F/B153F only): FM Radio with 30 presets, voice recorder; FM recorder
Charging time Quick charge: 3 minutes charge gives 90 minutes play USB full charge in Approx. 70 mins
Battery life 18 hours of music playback with MP3 files at 128 kbps, screen on 'Save ON Super', sound effects: Equalizer 'None', Bass: Deactivated, Power Illuminator: 'LED OFF' - see footnote (1) above
Available colours Black, Red, Pink, Blue
Dimensions 90.9mm x 23.3mm x 15.2mm
Weight (approx.) 28g
Supplied accessories MDR-E804Y Headphones, Quick Start Guide

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "a", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.