January 26, 2006 15:57 ET

Female Clientele Increases With Free Erotic Gifts's New Strategy Dramatically Boosts Female Consumers

BOSTON, MA -- (MARKET WIRE) -- January 26, 2006 -- Just in time for Valentine's Day, announces they are now offering free erotic gifts to all who visit their site. The free erotic gift offers, with products ranging from Hustler vibrators and Adam & Eve DVDs to WET lubricants and massage lotions, have increased the number of new female customers by more than 50%.

"We are glad to be able to offer our customers a quality product that will allow them to explore whether or not adding erotic items to their sex life is right for them, at virtually no cost," said Chad Chunglo, co-founder of "Our goal is to provide an atmosphere, products and services that will continue to give women a comfortable place to explore their sexuality."

Since first offering the free giveaways exclusively to their newsletter readers in the last quarter of 2005, which saw conversions from their readers nearly double from previous promotions, now prominently features these freebies on their homepage and makes them available to all visitors. The company changes its featured giveaways 2-3 times per month, making them available to their newsletter readers a couple of days in advance.

"I don't know if it is the steps we have taken redesigning our website and making it more appealing to women or the free giveaway that is responsible for the dramatic increase is the number of new female customers, but we are very happy that women are feeling more and more comfortable at," Chunglo added. "We are always looking to improve our company to make women from 25-55 feel more at ease with what we are all about and over the last few months I think we have made significant progress in accomplishing just that."


Founded in 2000, is a leading dynamic virtual marketplace providing products to people that they may not want to purchase "in person" with unprecedented speed, efficiency and quality. By partnering with various manufacturers and distributors, is able to offer one of the Internet's most comprehensive collections of novelty items, massage lotions, board games, adult videos and erotic novels., headquartered in Woburn, MA, is a wholly owned subsidiary of Atlantic Innovations, LLC. More information can be found at is a registered trademark of Atlantic Innovations, LLC. All other company and product names may be trademarks of the respective companies with which they are associated.

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