SOURCE: Festival Media Corporation

October 10, 2007 21:54 ET

Festival Media Corporation Launches 2007 Festivals & Events Sponsorship Summit in Shanghai, China

"The Road to Return On Investment" to Be Co-Hosted by Shanghai International Arts Festival October 17-19 at Skyway Landis Hotel in Shanghai

SEATTLE, WA--(Marketwire - October 10, 2007) - Festival Media Corporation (FMC), the leading provider of online event sponsorship planning, purchasing and measurement services, will co-host the first international festivals and events sponsorship summit with the Center for China Shanghai International Arts Festival (CSIAF) beginning on Wednesday, October 17 in Shanghai. The 2007 International Festivals and Event Sponsorship Summit ( will bring together senior-level marketing executives from top consumer products and services companies in the United States and China to explore the benefits and challenges of using what FMC calls "the most effective sponsorship channel today," community festivals and special events.

"Over the next five years, six billion people will attend festivals and events of all types across the globe -- all of which provide endless sponsorship marketing opportunities," said Charles D. Brown, Chairman and CEO of FMC. "The Summit will provide a forum for thought leaders to explore the value of the festival and event channel as a marketing medium, as well as the new global sponsorship marketing opportunities brought about by emerging sponsorship planning services."

The Summit, to be held October 17-20 at the Skyway Landis Hotel in Shanghai, is themed "The Road to Return On Investment" to focus on how event sponsorship can be measured effectively; and can reflect a financial Return On Investment, the Holy Grail of event sponsorship in many marketers' minds. The Summit will feature prominent speakers, including President Chen Shenglai of the CSIAF (, American and Chinese marketing executives, officials from the China Ministry of Commerce, Executive Director of the BOAO Forum for Asia, HYX China Group, a Beijing Olympics sponsor company, DDB Worldwide, Bluetooth, plus cultural and event producers from the US and China.

About Festival Media Corporation

Festival Media Corporation provides planning, purchasing and measurement services that link community events, consumers and sponsors with one online resource. From a proprietary database of more than 50,000 events worldwide, FMC's consumer Web site, (, is the largest resource on the Internet for festival and event information. FMC's groundbreaking technology provides a variety of sponsorship planning services with its patent-pending, automated customer service system, SponsorFest®.

Festival Media Corporation was founded in 1995 and is headquartered in Seattle, Washington. For more information on Festival Media Corporation and its services, visit

About Center for China Shanghai International Arts Festival

The Center for China Shanghai International Arts Festival is the producing organization for the Shanghai International Arts Festival, one of the top performing arts festivals in the world. From its inaugural festival in 1999, the CSIAF has grown the Festival to a high level of prestige among audiences the world over for symphony, ballet, folk and popular music, theater and experimental works. Performers and companies from Europe, Asia, North and South America are featured during the Festival's 16-day schedule.

Attracting some 3 million visitors during its schedule, the Festival uses all available public theater and conference facilities in Shanghai for one or more performances.

Contact Information

    Jim Shanklin
    Festival Media Corporation
    + 206.381-5202