SOURCE: FetchBack

FetchBack, The Retargeting Company

April 13, 2010 12:20 ET

FetchBack Launches Recommendation-Powered Retargeting, Unleashing More Opportunities to Convert Prospects Into Customers

PHOENIX, AZ--(Marketwire - April 13, 2010) -  FetchBack, The Retargeting Company (http://www.fetchback.com), today announced the release of its recommendation-powered Retargeting solution. This new solution is focused on offering new ways to increase conversions for FetchBack clients. Combining machine-learning and your shopping history ensures that the products in the ads displayed fit consumers' interests.

Every business in the world wants to increase its online sales capability. They need something that is easy to use, has an ROI comparable to or better than paid search, is performance based, and provides measurable results, all powered by the best technology on the market. This is where FetchBack comes in. Too many people leave a site without taking action, and paid search is getting more expensive all the time. In this economic climate, businesses simply cannot throw away that investment. Businesses need to stay in front of their customers to stay competitive.

"We are proud of our commitment to constant improvement here at FetchBack," says Chad Little, President and CEO. "This goes beyond our industry-leading technology; providing tailored content and offers that help convert prospects to customers quicker. It will give our clients the ability to showcase more products, provide fresh branding and overall have more data and intelligence about what consumers want."

Think of an online retailer. When a consumer searches for a high-end digital camera, the retail site also lists 'recommended' products that might interest the customer. FetchBack has added that capability to online ads across the web, resulting in more relevant, useful ads for the consumer and more focused results for the online retailer.

Let's say you want to buy a digital camera for your spouse online. You look around the site, do some research, but need to stop browsing before you actually buy it. Later that week, when reading your favorite news website, you see ads for the perfect camera, a Canon EOS Rebel XSi. Because you are interested in that type of camera, ads for supplemental products are recommended to you.

Now imagine the buying experience when a retailer can show the perfect ad, just in time for the holidays. This time, when you go to your favorite news site you see ads for Kodak digital photo frames, for all the great photos your spouse took. It's perfect -- your spouse loves it. That's the beauty of FetchBack Retargeting powered by recommendation technology.

"Our goal is simple," says Chad Little, FetchBack President and CEO. "We want our clients to find success and realize true, exceptional value from our Retargeting technology. If we can help our retail clients give their customers a better buying experience, everybody wins." 

About FetchBack Inc.
FetchBack is the leading retargeting company. On average, 98% of a Web site's visitors leave without converting. FetchBack 'fetches' them back to that site via the industry's most advanced Retargeting platform. The company's patent pending technology (FIDO) provides detailed retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. As of April, 2010, FetchBack is #1 in the industry for active accounts, providing over $300,000,000 in value to clients with a 95% retention rate. This is the highest retention rate in the industry because of their team of experts that leverage the industry's most detailed retargeting specific analytics to manage the clients account and exceed ROI goals. Learn how Coca-cola, Matel, Hershey's Chocolate, Crayola, Sears and many others are turning lost prospects into loyal customers. For more information please visit http://www.fetchback.com.

Contact Information

  • Media Contact:
    Eric Vidal
    VP of Marketing for FetchBack Inc.
    phone: 480-289-5559
    email: Email Contact