SOURCE: Investorideas.com; DigitalMediaStocks.com; USA Video Interactive Corp

November 16, 2007 09:00 ET

Fighting Movie Piracy -- Policy and Policing Technology

Tactics for Dealing With Pirates Ranging from the Sophisticated Knock Off Market to the At-Home User Downloading an Illegal Copy

POINT ROBERTS, WA and DELTA, BC--(Marketwire - November 16, 2007) - www.DigitalMediaStocks.com, an investor and industry portal for the digital media sector within Investorideas.com, reports on the problem of piracy and the solutions available in technology and enforcement . According to recent reports from the MPAA, film theft costs foreign and domestic distributors, retailers and others $18 billion a year. As the industry pushes for new technology, new legislation and law enforcement, the pirates continue to show no fear as evidenced by the recent flooding of the underground DVD copy of "American Gangster."

The industry recognizes the need for advancement in technology to stop the sophisticated thieves and enforcement to remind the average online user that anyone who sells, acquires, copies or distributes copyrighted materials without permission is in fact a pirate and can be charged accordingly.

USA Video Interactive Corp. (OTCBB: USVO) (TSX-V: US) (BERLIN: USF) (FRANKFURT: USF) has been working closely with Hollywood, with a major studio signing an agreement to use their MediaEscort™ anti-piracy product.

MediaEscort is a software application that resides on customers' video servers and automatically and seamlessly embeds SmartMarks (invisible forensic information in every frame of video content) during Internet delivery.

Mr. Patrick Gregston, Business Development for USA Video Interactive Corp., commented,"The technology provides proof courts need to protect intellectual property rights. Attempts to prohibit or prevent human nature from manifesting are likely to put the industry in an unenviable position. What we do want to do is secure the marketplace so that transactions return benefits to those that took risk in making the product available."

According to the MPAA the demographic profile of the average pirate is male, between the ages of 16 and 24 and lives in an urban area, while college students in the United States, South Korea and Hungary contribute the most to each country's individual loss.

The countries where movie piracy is occurring most prominently are China, Russia, Britain, France, Spain, Brazil, Italy, Poland and Mexico.

US Government is hearing the industry's cry, with the recently introduced Intellectual Property Enforcement Act of 2007.

According to a recent release from the MPAA, Chairman and CEO Dan Glickman said he was pleased to see the introduction of Senators Leahy and Cornyn's "Intellectual Property Enforcement Act of 2007" and encouraged by their commitment to protect America's intellectual content from theft. The MPAA serves as the film industry's primary agency for combating copyright theft.

"I applaud Senators Leahy and Cornyn's leadership in working to ensure that adequate resources are available to enforce our nation's intellectual property laws," Glickman said. "Every year 141,000 jobs are lost in the film industry alone due to piracy. This legislation is a solid step that will help keep America's economy strong and I look forward to working with the chairman, Senator Cornyn and the Judiciary Committee on this important issue."

What are some of legal options available to the online user?
CinemaNow: www.cinemanow.com
IFilm: www.ifilm.com
Movieflix: www.movieflix.com
Movielink: www.movielink.com
Starz! Ticket on Real Movies: www.real.com/partners/starz/starz.asp

In closing, Mr. Patrick Gregston, Business Development for USA Video Interactive Corp., reminds us, "Both policy and policing are required and both need monitoring and revision and always will."

Digital Media Showcase Company:

USA Video Interactive Corp. (OTCBB: USVO) (TSX-V: US) designs and markets technology for delivery of digital media. USVO developed its MediaEscort™, MediaSentinel™ and SmartMark™ digital watermarking products and technology to provide a robust means for producers and distributors to invisibly protect their content. USA Video Technology Corp., a wholly owned subsidiary of USVO, holds the pioneering patent for store-and-forward video, filed in 1990 and issued by the United States Patent and Trademark Office on July 14, 1992; it has been cited by at least 165 other patents. USVO holds similar patents in Germany, Canada, England, France, Spain, Italy, and Japan. For more information, visit: www.digitalmediastocks.com/CO/USVO/ or www.usvo.com.

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