SOURCE: Indigo Books & Music Inc.

October 16, 2007 08:00 ET

Find Friends or Favourite Reads With New Indigo Online Community

Canada's Online Bookstore Connects Booklovers

TORONTO--(Marketwire - October 16, 2007) - Indigo Books & Music Inc. (TSX: IDG), Canada's largest book retailer, today announced the launch of its Online Community at (http://www.chapters.indigo.ca/Community?s_campaign=PR_commty_1007) offering Canadian booklovers the ultimate destination to connect and share their passion for books, authors and reading. This innovative new offering from Indigo's online bookstore combines the best of social networking functionality and content tools designed with the booklover in mind. From organizing bookshelves and recommending new reads, to getting the local book club on track, the new Indigo Online Community has something for every inspired reader.

Bookloving Critics Converge Online

Avid readers with a point-of-view and penchant for sharing their musings will embrace this new platform from Indigo's online team. At the Canadian internet marketing blog onedegree.ca, (http://www.onedegree.ca/2007/09/23/indigo-goes-community) Alexa Clark posts, "Indigo has done an excellent job building what is, to my eye, a hybrid of Facebook's and Bookcrossing's functionality with a little blogging capability thrown in for good measure."

Indigo's Online Community effectively transfers the social atmosphere and knowledgeable environment of the Indigo and Chapters in-store experience into the digital world. "Our customers' passion about books inspired us to transform chapters.indigo.ca and make it a destination not just to buy books but to connect and share that passion with other booklovers," notes Carolyn Beatty, Sr. VP Online, Indigo Books & Music Inc.

With just an email address and password (http://www.chapters.indigo.ca/Community?s_campaign=PR_commty_1007), customers can navigate through this easy-to-use new experience; build a profile and from there:

--  Create a virtual shelf filled with books, music and DVDs
--  Build a network of friends
--  Recommend their favourite reads
--  Start or join a book club or other group
--  Read and write reviews or post their thoughts
--  Create and share top 10 lists
    

And through privacy settings, users can control their access and visibility within the Community. "We have seen great early adoption from our customers and our employees and they've told us that the experience is fun, engaging and even a little bit addictive," states Beatty.

Book Club 2.0

Through the "Group" feature, Indigo's Online Community is the ideal solution for book clubs today, offering Canadian booklovers excellent tools to join, start or manage a book group (http://www.chapters.indigo.ca/Community?s_campaign=PR_commty_1007). Whether by author or genre, users can establish the theme of their book club and simply invite members to bring the group to life. Once a book group is established on Indigo's Community, users can:

--  Post meeting times
--  Discuss passages
--  Create polls
--  Embed YouTube video
--  Upload and share photos
    

Bloggers at bookshorts.com (http://www.bookshorts.com/blog/2007/09/chapters-indigo-makes-brave-play-into.html) suggest, "The Facebook-like Group feature... will allow pretty much all the benefits of that feature, with a particular eye to the needs and rabid desires of book clubs."

Indigo's new Online Community is a respectful nod to user-generated content and bold encouragement for peer-to-peer recommendation of books, music and movies. "We plan to listen and learn from Indigo Community members and we're excited about using their feedback to continue enhancing their booklover's experience online," concludes Beatty.

About Indigo Books & Music Inc.

Indigo is a Canadian company and the largest book retailer in Canada, operating bookstores in all provinces under the names Indigo Books Music & More, Chapters, The World's Biggest Bookstore and Coles. Indigo operates www.chapters.indigo.ca, an online retailer of books, gifts, videos, and DVDs.


Indigo is a publicly traded company listed on the Toronto Stock Exchange under the stock symbol IDG. To learn more about Indigo, please visit the About Our Company section of http://www.chapters.indigo.ca/About-Indigo-Books-Music-Inc/chaptersinc-art.html?s_campaign=PR_commty_1007


In 2004, Indigo also founded the Indigo Love of Reading Fund, a registered charity whose mission is to provide new books and creative learning materials to high-needs elementary schools, enhancing the literacy and self-esteem of students in Canada. Visit http://www.chapters.indigo.ca/loveofreading?s_campaign=PR_commty_1007 for more information.

Contact Information

  • Contact:
    Lisa Huie
    Manager, Public Relations
    Indigo Books & Music Inc.
    416-646-8926
    Email Contact