MADD Canada

MADD Canada

September 28, 2009 06:31 ET

“Fini” delivers anti-impaired driving message to French high schools

MADD Canada, Alcool NB Liquor launch first-ever French High School Multi-Media Assembly Program to educate students about the dangers of impaired driving

Attention: Assignment Editor, Education Editor, News Editor, Photo Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - Sept. 28, 2009) - MADD Canada and Alcool NB Liquor (ANBL) are proud to announce the debut of Fini, MADD Canada's first High School Multi-Media Assembly Program for French students.

Shown on three large screens, and using music videos, video clips and personal testimonials, MADD Canada's High School Multi-Media Assembly Program packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving.

Fini debuts at Polyvalente Mathieu Martin in Dieppe, New Brunswick today.

"Fini gives students a stark and realistic look at what can happen if they or someone they know makes the decision to drive while impaired," said MADD Canada Spokesperson Marie Claude Morin. "We are very pleased to be able to deliver this education resource to French high schools and reach even more students with this important message about the dangers of impaired driving."

"New Brunswick youth represent the future of our province," said Greg Byrne, Minister of Finance and Minister responsible for the New Brunswick Liquor Corp. "It is our hope that Fini will make a strong, lasting impression on every young person who sees it, and will promote safe and sober driving habits which will stay with them for life."

MADD Canada recognizes ANBL for its generous support of the High School Multi-Media Assembly Program. The corporation is sponsoring 10 presentations of Fini and 10 presentations of its English counterpart, Wasted, in high schools throughout New Brunswick. Between now and the end of the school year, MADD Canada will deliver Fini and Wasted to 1 million students across the country and almost 20,000 New Brunswick high school students.

"ANBL is extremely proud to work alongside and support MADD Canada in their efforts to educate young people about the dangers of drinking and driving," said Dana Clendenning, President & CEO, ANBL. "As part of our social responsibility mandate, we are taking action to help reduce the number of fatalities associated with youth drinking and driving."

Fini tells the fictional story of popular high school student Jake, and his friends Kelly and Drew, and how their lives are forever changed when one wrong decision leads to a horrific car crash. As the presentation ends, students are shown the sheer magnitude of impaired driving with a moving patchwork of photos of victims - more than 600, from babies to grandparents - who have been killed or seriously injured in an impaired driving crash.

The program challenges students to examine their own perceptions about impaired driving and consider how young people are at particular risk:

* One in three people who die on Canada's roads due to alcohol-related crashes is under the age of 25;
* Road crashes are the number one cause of teen death in Canada and alcohol is a factor in 45% of those crashes;
* 31.9% of students reported being a passenger in a car driven by a drunk driver and 20% said they drive after smoking
cannabis, according to surveys conducted by the Centre for Addiction and Mental Health.

"The deaths and injuries that occur as a result of impaired driving are tragic and 100% preventable," Ms. Morin said. "Each and every person has the power to stop impaired driving. That is the message we want students to take away from this presentation. We do not want to lose one more young person to this senseless tragedy."

The High School Multi-Media Assembly Program has been an important education resource for a number of years, but resources to produce and deliver the full program in French had not been available until now. Thanks to the generous support of sponsors including ANBL, Fini is now being delivered to French high schools across the country.

"ANBL has been a committed and generous supporter of MADD Canada for many years and we are especially grateful for the leadership role they have taken in the delivery of our High School Multi-Media Assembly Show," Ms. Morin said. "Thanks to their support, we can now bring this very important educational resource into French high schools and engage students in this very important dialogue that will promote responsible decisions and help them avoid the deadly mixture of alcohol and/or drugs and driving."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About ANBL
Alcool NB Liquor (ANBL) is a Crown Corporation of the Province of New Brunswick with annual sales of $394.8 million and with a network of 48 retail stores, 70 licensed agency partners, 395 permanent employees and 1983 regular listed products. While responsibly hosting New Brunswick's beverage alcohol experience, ANBL's vision is to be recognized as a high performance retailer, engaging employees in service excellence.

/For further information: Marie Claude Morin, MADD Canada, 514-458-7801 (cell), mcmorin@madd.ca
Nora Lacey, Alcool NB Liquor, 506-292-2647, nora.lacey@anbl.com
/ IN: EDUCATION, SOCIAL

Contact Information

  • Marie Claude Morin, MADD Canada
    Primary Phone: 514-458-7801