MADD Canada

MADD Canada

December 07, 2009 11:30 ET

“Fini” delivers anti-impaired driving message to Quebec high schools

MADD Canada, Allstate Insurance debut first-ever French High School Multi-Media Assembly Program to educate Quebec students about the dangers of impaired driving.

Attention: City Editor, Education Editor, News Editor MONTREAL/QUEBEC/MEDIA RELEASE--(Marketwire - Dec. 7, 2009) - MADD Canada and Allstate Insurance Company of Canada are proud to announce the Quebec launch of Fini, MADD Canada's first High School Multi-Media Assembly Program for French students.

Shown on three large screens, and using video clips and personal testimonials, MADD Canada's High School Multi-Media Assembly Program packs a hard punch designed to get students' attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving.

Fini debuts at Collège D'Anjou today located at 11000 Rue Renaude-Lapointe, Anjou.

"We are very pleased to bring this education resource into Quebec schools and make students more aware of the tragic outcomes that can occur from impaired driving," said Marie Claude Morin, MADD Canada's Quebec Chapter Services Manager. "This program will give students a realistic look at what happens when people drive impaired and help them understand the importance of making the right decisions when it comes to alcohol, drugs and driving."

As the Title Sponsor for MADD Canada's High School Multi-Media Assembly Program, Allstate Canada is helping to deliver Fini, and its English counterpart, Wasted, to more high school students than ever before. Together, the programs will reach 1 million high schools students by June 2010.

"We are proud to partner with MADD Canada in this effort to help young people understand the consequences of impaired driving and provide them with the information and tools they need to develop safe and sober driving habits," said Nicholas Bellier, St. Leonard Allstate Insurance Agency Manager.

Fini tells the fictional story of popular high school student Jack, and his friends Karine and David, and how their lives are forever changed when one wrong decision leads to a horrific car crash. As the presentation ends, students are shown the sheer magnitude of impaired driving with a moving patchwork of photos of victims - more than 600 from babies to grandparents - who have been killed or seriously injured in impaired driving crashes.

The program challenges students to examine their own perceptions about impaired driving and consider how young people are at particular risk:

* One in three people who die on Canada's roads due to alcohol-related crashes are under the age of 25;
* Road crashes are the number one cause of teen death in Canada and alcohol is a factor in 45% of those crashes;
* 25% of students reported being a passenger in a car driven by a drunk driver and 17% said they drive after smoking cannabis,according to surveys conducted by the Centre for Addiction and Mental Health.

"One of the most important things for students to take away from Fini is the fact that impaired driving is completely preventable," Ms. Morin said. "These deaths and injuries do not have to occur. Every young person can help prevent these tragedies by making the right choices."

The High School Multi-Media Assembly Program is a key educational tool for MADD Canada but the resources to produce and deliver the full program in French had not been available until now. Thanks to the generous support of sponsors, Fini is now available to French high schools across the country.

"We are especially grateful to Allstate Insurance for its generous support of MADD Canada and of this important program for young people," said Ms. Morin. "With their assistance, we can now bring this program to French-speaking students and engage in a dialogue to promote safe decision making and sober driving."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada produces and distributes home and auto insurance products across Canada. The "Good Hands Network" enables consumers to contact Allstate's 93 community-based agencies, directly on-line at www.allstate.ca and through the Customer Contact Centre at 1-800-ALLSTATE.
/For further information: Visit www.madd.ca or contact:
Marie Claude Morin, MADD Canada Quebec Chapter Services Manager at 1-877-392-6233 or 514-458-7801 (cell)

For more information regarding the Allstate Insurance and MADD Canada partnership, or to book an interview with Nicholas Bellier, contact:
Jennifer Ouellette, Thornley Fallis Communications, (416) 515-7517 ext. 386 or (416) 277-8198, Ouellette@thornleyfallis.com
/ IN: EDUCATION, SOCIAL

Contact Information

  • Marie Claude Morin, Chapter Services Manager - Quebec Region, MADD Canada
    Primary Phone: 877-392-6233
    Secondary Phone: 514-458-7801