M&M Meat Shops

M&M Meat Shops

April 28, 2008 09:10 ET

Fire Up the Grill: Celebrate the 20th Annual Charity BBQ Day on Saturday, May 10, 2008!

Join M&M Meat Shops and CCFC to help raise $2 million for Crohn's and Colitis Research!

TORONTO, ONTARIO--(Marketwire - April 28, 2008) -

Editors Note: A photo and video are included with this press release.

On Saturday, May 10, 2008, Canadians can help cook up a cure! Visit any of the more than 465 M&M Meat Shops locations across Canada to support the 20th Annual M&M Meat Shops Charity BBQ Day benefiting Crohn's and Colitis Foundation of Canada (CCFC) medical research.

M&M Meat Shops' franchisees, staff and thousands of volunteers from coast-to-coast will be grilling hamburgers and hot dogs to meet the 20th Anniversary Charity BBQ Day fundraising goal of $2 million. On May 10th, between 10:00 a.m. and 4:00 p.m., supporters will receive a hamburger or hot dog, a drink and a bag of chips for a minimum donation of $2.50. All product and time is donated, so every penny raised goes directly to CCFC for its research programs.

Breaking Records for a Cure

From humble beginnings, the M&M Meat Shops Charity BBQ Day has grown into CCFC's largest annual fundraising activity by any single supporter. Over the past 20 years, M&M Meat Shops has raised more than $14.5 million for medical research dedicated to finding a cure for Crohn's disease and ulcerative colitis, two similar yet distinct conditions also known as inflammatory bowel disease (IBD).

Canada has the highest incidence of Crohn's disease and ulcerative colitis in the world, yet the public profile of these "taboo" diseases continues to be low. There are nearly 200,000 Canadians suffering from IBD. It is a painful and unpredictable disorder, there is no known cause or cure and the number of cases continues to grow. The funds raised through events such as Charity BBQ Day have allowed CCFC to fund nearly $50 million in medical research projects and have helped it become one of the world's leading sources of non-governmental, per capita funding of IBD research.

Charity BBQ Day began in 1988, when Mac Voisin, Founder of M&M Meat Shops learned that Canadians suffer from IBD at an unusually high rate. He quickly realized that he had the unique opportunity to help raise awareness and funds for a little known, and even less spoken about condition and Canadian charity. Charity BBQ Day was born and the CCFC gained both a corporate sponsor and a public voice. Over the past 20 years, Charity BBQ Day has grown rapidly. Last year, $1.91 million was raised and this year the goal is set at $2 million.

"What began in 1988 with just a handful of stores has evolved into a national event at more than 465 M&M Meat Shops locations across Canada. We are celebrating 20 years of fundraising for the CCFC and Charity BBQ Day has become an expression of who we are as a company. The commitment of our franchisees and volunteers in communities from coast-to-coast is phenomenal and we thank everyone for their dedication," says Mac Voisin. "Our goal is to help find a cure so that our event can become an annual celebration of the cure for IBD."

$2.50 Hamburgers Help Find a Cure

"We are extremely grateful to those who support M&M Meat Shops Charity BBQ Day," says CCFC CEO, Kevin Glasgow. "Our 20 year partnership with M&M Meat Shops has made an enormous difference in our effort to find a cure for IBD and the generous donations, combined with the hard work of thousands of volunteers, raise a significant portion of our annual research funds in just one day."

Much of the money raised through Charity BBQ Day is used to help fund the CCFC IBD Research Institute, which reviews promising studies on all aspects of the disease and chooses the best project in which to invest. With this support, CCFC has:

- Sustained and grown IBD research conducted by Canada's most talented researchers. This funding has helped junior scientists secure additional funding from other sources; enticed foreign scientists to work with Canadian teams and helped senior research leaders attract talented researchers to join their teams.

- Launched an effort that estimated the incidence and prevalence of IBD in Canada and outlined the real "burden" of this disease on patients, their families and Canadian health care.

- Jointly funded collaborations involving researchers and research centres working to find the cure for Crohn's disease and ulcerative colitis. These collaborations have reinforced the team spirit embodied in Canada's IBD research community and facilitated world-wide recognition.

- Embarked on fundraising a landmark, cross-national project looking at the Genetic, Environmental and Microbial Factors contributing to the onset of Crohn's disease.

Proud Partners

A Kitchener-based business, M&M Meat Shops opened its first store in 1980. Over the past 27 years, the chain has grown to more than 465 locations across Canada. M&M Meat Shops offers hundreds of meal ideas for today's busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and convenient meal ideas. For more information on M&M Meat Shops or for tips on hundreds of meal ideas visit www.mmmeatshops.com.

M&M Meat Shops recently launched its first urban concept store in downtown Toronto called M&M Meat Shops Uptown. The new brand is contemporary and is designed for modern condo living.

The Crohn's and Colitis Foundation of Canada (CCFC) is a voluntary, not-for-profit, medical research foundation dedicated to finding the cure for Crohn's disease and ulcerative colitis. The Foundation is also committed to educating IBD patients, their families, health professionals and the general public about the diseases. For more information about the CCFC, please visit www.ccfc.ca.



Contact Information

  • Strategic Objectives
    Allison Lawrence
    (416) 366-7735
    (416) 366-2295 (FAX)
    Email: alawrence@strategicobjectives.com
    Strategic Objectives
    Laura Heidbuechel
    (416) 366-7735
    (416) 366-2295 (FAX)