SOURCE: Winning Brands Corporation

November 27, 2007 14:10 ET

Firefighters Choose Winning Brands' ReGuard-4™ for Clean Bunker Gear

Distribution Sud/Ouest Inc. Responds to Increasing Demand for Eco-Friendly Solution

BARRIE, ON--(Marketwire - November 27, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) reports the listing of the company's ReGuard-4™ Cleaning Agents for Firefighters and First Responders by Distribution Sud/Ouest Inc (DSO). DSO is increasing its profile in safety and security products along with laboratory and industrial white room instrumentation, representing Fisher Scientific and other leaders in the field. DSO is listing Winning Brands' ReGuard-4™ environmental cleaning agents for use by firefighters to cleanse their gear of the contaminants accumulated during firefighting duty, following extensive trials. DSO has also placed its opening order.

Richard de Repentigny of DSO says that their organization first ensured that fire fighters actually used and benefited from ReGuard-4™ prior to listing. "We are very encouraged by the popularity of ReGuard-4™ by those who use it," he remarks. "We have had success in several smaller municipalities already, and are moving to the larger centres next," adds de Repentigny.

Winning Brands Sr. VP Lorne Kelly notes that dirty turnout gear is no longer a badge of honour, but rather a health and safety hazard. Dirty firefighting protective gear, with accumulated toxins, can cause cancer, reduce the performance of the protective equipment, will reflect less radiant heat and exposes others to undesirable chemicals after the fact. "These days, the threat doesn't end when the fire is out. There is more chemical build up on this equipment than ever before," says Kelly. "Winning Brands has designed and supplies environmentally advanced cleaning solutions to help first responders deal with this grime. We welcome DSO and their field team to the Winners' Circle of Winning Brands distribution partners."

Winning Brands CEO Eric Lehner considers this step as further indication of the growing value of Winning Brands' properties. "One by one, since April 2006, our eco-friendly products have been emerging from field tests into actual use and distribution. In this case, there are over a million fire fighters in North America with an equal entitlement to the protection and convenience of appropriately cleansed gear," Lehner states.

Winning Brands estimates that the eventual world market for ReGuard-4™ product range to be $100 Million annually based on the early pattern of use in real settings. Lehner cautions that there are always variables that could impede growth toward this potential, but states that a commitment to launch ReGuard-4™ is now justified based on "several years of development, progressive testing, environmental leadership -- and now positive feedback from the market." "We want real results for Winning Brands, not just dreaming," says Lehner.

Winning Brands' full product range includes a variety of environmentally preferable cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning, amongst others.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. ReGuard-4™ is a trademark of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    11 Victoria Street
    Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    Office Direct (705) 737-4062

    Richard de Repentigny
    Director – Associate
    865-A Mgr. Langlois
    Valleyfield- Qc J6S 1B8
    Tel.: (450) 373-7330
    Fax: 450-373-3518