SOURCE: Firepond, Inc.

January 08, 2008 09:00 ET

Firepond CPQ™ OnDemand Winter '08 Goes Live -- Accelerates and Automates the Lead to Fulfillment Process

The Leader in Multi-Tenant Configure-Price-Quote Application Delivers Unprecedented User Interface Customization and Internationalization

FRAMINGHAM, MA--(Marketwire - January 8, 2008) - Firepond, Inc. (OTCBB: FPND) announces that Firepond CPQ OnDemand Winter '08, a true multi-tenant configure-price-quote application, is now live. Firepond CPQ OnDemand Winter '08 features significant improvements in the user experience, most notably the ability to customize and internationalize the user interface. Firepond customers have seen significant growth in sales productivity, improvements in gross margins as well as the elimination of write-offs due to order inaccuracy.

Every button, field and label on the user interface can now be customized or translated into a new language. By having complete control over the terminology used, organizations can improve the intuitiveness of the user interface for their users.

"We continually improve our application using direct user feedback," states Firepond CEO Bill Santo. "Our true multi-tenant architecture provides a foundation to quickly and frequently provide enhancements to our Firepond CPQ OnDemand application, while still providing a secure, scalable platform that is always available to our user base through an Internet browser or by logging into Firepond through the user's application."

As a true multi-tenant application, Firepond CPQ OnDemand Winter '08 requires no customer intervention for upgrades. A user simply logs into their current Firepond account and has instant access to the new features.

"We have seen frequent product enhancements from Firepond without our intervention," says Sonitrol Corporation President and COO, Alex Gellman. "It is critical to have that seamless experience for our users, as we are all virtual salespeople throughout the United States and don't have time to deal with software upgrades. Firepond CPQ OnDemand Winter '08 is one of the reasons the Firepond relationship continues to exceed our expectations."

"The increased emphasis on accountability throughout organizations is driving significant new interest in solutions like Firepond CPQ OnDemand," said Denis Pombriant, managing principal, Beagle Research Group. "Organizations are most interested in embedding controls into their business processes that also avoid adding work for users. Firepond's focus on supporting an end-to-end business process along with a powerfully configurable user interface should draw a lot of attention in this market."

Other new features in the Winter '08 release include:

Robust Object and Field Mapping to -- Mapping fields from Firepond to has been improved and allows for increased flexibility.

Improved Self Service OnDemand Error Logging -- Error logging provides the Firepond administrator with enough information to diagnose problems without needing assistance from Firepond Technical Support.

User Interface Enhancements -- Significant improvements have been made to the user interface leveraging AJAX technology.

Navigational Enhancements -- Major improvements in how a user navigates through a quote, eliminating key strokes.

Firepond CPQ OnDemand Winter '08 continues its comprehensive integration to This provides real time data synchronization between the two applications with any standard/custom object or field, as well as offering best in class flexibility with workflow setup and customization.

About Firepond

Firepond (OTCBB: FPND) is the leading provider of multi-tenant, on-demand Configure-Price-Quote™ software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. For additional information about Firepond, visit or call 1-866-UCONFIG (826-6344).

Forward-Looking Statement

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