SOURCE: First Look Studios

December 18, 2007 14:11 ET

First Look Studios Goes Green With Shorewood Packaging

LOS ANGELES, CA--(Marketwire - December 18, 2007) - First Look Studios (PINKSHEETS: FRST) has taken active steps to reduce its environmental impact through an unprecedented agreement with Shorewood Packaging, a business of International Paper. The goal of this collaboration is to support a tree planting program that will offset emissions generated by the manufacture of one million DVD packages.

"At First Look we are focused on more than just profits. This initiative is extremely important to the studio and our staff. We will also look to our business associates to continue this effort through to the consumer and beyond. The future depends on our environmental responsibility," says First Look COO, Dean Wilson.

According to Dustin Wills, Shorewood's Vice President of Sales, "First Look is the first studio to take such comprehensive action to promote recycling and attempt to reduce their carbon footprint. We look forward to a long and dynamic relationship with First Look that will encourage others to work toward new ways to promote environmental stewardship."

Additionally, with the assistance of Shorewood, First Look Studios has switched to 100 percent recycled Prokote™ paperboard Flip-Paks for its screeners. Paper usage is being reduced by printing marketing information directly on the Flip-Paks. Package printing will be water-based coated instead of UV; final product wraps will be made of 100#, 30 percent recycled paper. Finally, package recycling instructions will be given to consumers and buyers on First Look products.

As the relationship continues, First Look and Shorewood have plans to launch additional programs promoting sustainable packaging.

Prokote™ is a registered trademark of Cascades, Inc.

The U.S. and UK patents for Flip-Pak are held by Flip-Pak Limited, Bristol, UK.


First Look Studios is a leading independent studio which includes its theatrical, home video and television operations. The studios' CEO is Trevor Short and Dean Wilson is COO. The company is owned and operated by First Look Holdings, LLC.

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Shorewood Packaging is a leading value-added provider of high-quality creative, printing, packaging and retail display products that help customers enhance their brands in the global marketplace. Shorewood serves a diverse range of customers in the home entertainment and tobacco industries, in addition to pharmaceutical, cosmetic, confectionary, sporting goods and private label customers in the consumer products industry. Shorewood is committed to helping customers achieve their sustainability goals through its greenchoice™ sustainable packaging solutions program. Shorewood is a business of International Paper and has multiple manufacturing facilities in North America, Europe and Asia. To learn more about Shorewood and its products and services, visit


International Paper, founded in 1898, is a global uncoated paper and packaging company with primary markets and manufacturing operations in North America, Europe, Russia, Latin America, Asia and North Africa. Its uncoated papers and packaging businesses are complemented by xpedx, North America's largest distributor of printing papers and graphics supplies and equipment. Headquartered in the United States, International Paper employs approximately 54,000 people in more than 20 countries, and serves customers worldwide. Annual sales are about $22 billion. International Paper partners with customers and environmental, academic, civic and governmental organizations, as well as landowners and harvesting professionals, to encourage responsible forest stewardship, improve the health and productivity of forestlands and increase recovery of our recyclable products. The company has a long-standing policy of using no wood from endangered forests. To learn more about International Paper, its products and commitment to economic, social and environmental sustainability, visit

Contact Information

  • Contact:
    Elizabeth Wolfe
    First Look Studios

    Linda Lombri
    Shorewood Packaging