Vidéotron Ltée

Reeves interactive

April 19, 2005 10:30 ET

A First in Quebec-Networked Multiplayer Gaming for High-Speed Internet Users: Videotron and Reeves Interactive Launch Microplay Online'TM'


NEWS RELEASE TRANSMITTED BY CCNMatthews



FOR: VIDEOTRON LTEE

TSX SYMBOL: QBR.MV.A
TSX SYMBOL: QBR.SV.B



AND REEVES INTERACTIVE

APRIL 19, 2005 - 10:30 ET

A First in Quebec-Networked Multiplayer Gaming for
High-Speed Internet Users: Videotron and Reeves
Interactive Launch Microplay Online'TM'

MONTREAL, QUEBEC--(CCNMatthews - April 19, 2005) - Videotron and Reeves
Interactive announce the launch of Microplay Online™, a new service
that will let subscribers to Videotron's broadband Internet services
play online games on a Quebec-wide private network, thanks to a
collaboration among Videotron, Sun Microsystems, Reeves Interactive and
Le SuperClub Videotron. Videotron becomes the first cable provider to
offer the multiplayer online gaming service, developed by the Reeves
Interactive new media agency, over its own fast and reliable servers.
The numerous advantages for gaming buffs include Teamspeak support to
enable players equipped with multimedia headsets to communicate with
each other, an important feature for first person shooter (FPS) games
that require team play. Available games include Counter-Strike,
Half-Life2 DM and Counter-Strike: Source from Valve Software, Call of
Duty from Activision, Battlefield 1942 from EA Games, Unreal Tournament
2004 from Epic Games, and Enemy Territory and Quake 3 from ID Software.

Videotron's state-of-the-art network supports the fast connection speeds
and high-quality service required for online gaming. According to
Statistics Canada, more than 51% of the population plays games on the
Internet. With revenues of more than US$7 billion in the United States
alone in 2003, the booming online gaming industry is now larger than the
movie industry.

"This new service offers managed servers and amazing pings for Videotron
subscribers," said Manon Brouillette, Vice President, Marketing and
Product Development, Consumer Division, Videotron ltee. Subscribers to
the service will be able to match their skills against the best players
in monthly competitions on the site. Individual results will be compiled
in numerous categories; the top scorers will be posted and will qualify
for prizes. "We want to make it possible for gamers from all parts of
Quebec to compete against each other online and communicate with each
other," said Marc Reeves, Executive Vice President of Reeves Interactive.

"Sun Microsystems is known as a developer of networking solutions that
don't compromise on performance," said Stephane Boisvert, President of
Sun Microsystems Canada.

"Video gaming has been a driving force in pushing back technological
limits in terms of scalability, stability and system redundancy.
Microplay Online™ complements our vision for the e-entertainment
industry."

Cooperation with the Office quebecois de la langue francaise and Dr.
Derevensky

The www.microplayonline.com portal will also carry a PC gaming glossary,
produced in cooperation with the Office quebecois de la langue
francaise, and a questionnaire on the habits and behaviors of online
gamers developed by Dr. Jeffrey L. Derevensky of McGill University,
co-director of the International Centre for Youth Gambling Problems and
High-Risk Behaviors, who is currently conducting research on Internet
gaming.

Subscriptions

Videotron's online gaming service is available to gamers aged 18 and
over at $5.99 per month for subscribers to Videotron's High-Speed
Internet service or Extreme High-Speed Internet service, and $7.99 per
month for non-subscribers.

Introductory offer

Videotron is offering a no-obligation free trial for a period of two
weeks for all subscribers to its broadband Internet services or one week
for non-subscribers. Details are available at www.zonehautevitesse.com
or www.microplayonline.com.

Videotron ltee (www.videotron.com), a wholly-owned subsidiary of
Quebecor Media Inc., is an integrated communications company engaged in
cable television, interactive multimedia development, Internet access
services and residential telephone service. Videotron is a leader in new
technologies with its illico interactive television system and its
broadband network, which supports high-speed cable Internet access,
analog and digital cable television, and other services. Videotron
serves 1,453,000 cable television customers in Quebec; including over
334,000 illico subscribers. Videotron is also the Quebec leader in
high-speed Internet access, with 527,000 subscribers to its cable modem
and dial-up services.

Reeves Interactive (www.reevesinteractive.com), a division of Reeves
Communication Inc., is a Montreal-based Web and new media agency founded
in 1989 that specializes in the design and production of convergent
interactive products. It designed the interactive sites for the
television program Grande Ourse, finalist at Prix Gemeaux 2004
(www.radio-canada.ca/television/grandeourse).

Sun Microsystems of Canada Inc. (http://ca.sun.com), a subsidiary of Sun
Microsystems, Inc., is headquartered in Markham, Ontario. The company,
which employs more than 500 persons, has offices in Montreal, Ottawa,
Calgary, Vancouver and Victoria. Sun products and services are also
available through Sun Authorized Independent Sales Organizations and
iForce(SM) System Providers across Canada.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Videotron ltee
    Isabelle Dessureault
    General Manager, Communications
    (514) 380-7501
    or
    Morin Relations publiques
    Katia Bouchard
    (514) 289-8688