Energy Choices

Energy Choices

March 01, 2010 09:57 ET

First Utility Cuts Energy Prices to Compete with British Gas

LONDON, UNITED KINGDOM--(Marketwire - March 1, 2010) - First Utility has cut its gas and electricity prices, beating British Gas's price cuts from earlier this month. Market experts have hailed this as a significant move in the energy price war.

As a smaller energy provider, First Utility has proved that it's not just the 'big six' who can afford to cut prices and give customers a good deal.

The company claims that its standard energy tariff is now Pounds Sterling 8.35 cheaper for average usage customers who pay by direct debit and Pounds Sterling 20.28 cheaper for those who pay by other methods.

Chris Eagle, commercial manager at leading UK energy comparison website Energychoices, said, "Every energy company seems to be cutting prices at the moment and the market has become very competitive over the winter. It's good to see some of the smaller companies are keeping British Gas on their toes."

First Utility's chief executive, Mark Daeche, said, "We know that what matters to UK households is that they can keep their energy costs as low as possible and we believe that this Standard tariff will help them achieve this. Customers should not dismiss independent energy companies."

First Utility is currently rolling out 'smart meters', a new method of keeping track of a household's energy usage. Customers can use these meters to easily monitor how much energy the household is using, and the meter will automatically report back to First Utility, effectively ending the use of estimated bills.

The roll-out is starting in the West and East Midlands, and customers without smart meters can still submit their meter readings online.

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