SOURCE: Anthony Morrison Weightless Moisture

August 18, 2010 12:01 ET

First Winner of the Bravo Network's "Shear Genius," Anthony Morrison, Is Launching His New Signature Hair Care Line Exclusively on ShopNBC

The Weightless Moisture Hair Care Collection Delivers All the Fullness You Crave While Providing All the Moisture Your Hair Needs

LOS ANGELES, CA--(Marketwire - August 18, 2010) -  On Thursday, August 19th, 2010, Anthony Morrison -- celebrity hair stylist, Londoner Salon and Day Spa founder, and TLC Network "10 Years Younger" hair expert -- will premiere his revolutionary Anthony Morrison Weightless Moisture hair care collection on ShopNBC and ShopNBC.com. He will be featured in three Beauty Confidential segments between 7:00 pm and 8:00 pm PST.

Morrison innovated Anthony Morrison Weightless Moisture hair care in answer to his salon and celebrity clients' frequent requests to find simple and effective beauty solutions for their dry, damaged, and dull hair.

His Weightless Moisture hair care collection is ideal for all hair types, but especially for fine to medium hair as it powerfully recharges impaired locks with moisture without weighing it down. Gone are the days of sacrificing moisture for volume and body. Morrison's products address the dryness caused by coloring, blow-drying, straightening, or other methods of de-moisturizing the hair.

The Anthony Morrison Weightless Moisture collection contains a unique combination of hibiscus protein and natural floral hydrasols of orange blossom, ylang ylang and jasmine. These highly effective natural botanicals have been captured from the lightest part of their essential oils to enrich hair with nutrients and deliver continuous hydration and shine while keeping hair full of youthful body.

The Anthony Morrison Weightless Moisture collection is comprised of the following:

  • HYDRAcleanse -- a sulfate-free, color-safe moisturizing shampoo that gently cleanses and deeply conditions hair. 

  • HYDRAnourish -- a daily conditioner that delivers the extra moisture everybody needs without making hair flat. 

  • HYDRAlock - a nourishing shine serum that locks in moisture and fabulous shine. 

  • HYDRAboost -- a lightweight spray that provides hair with amazing volume and shine that lasts all day. 

  • HYDRAtame -- a blow dry cream that helps anybody struggling with unruly or frizzy hair to keep their locks in line. 

  • HYDRAsmooth -- a thermal protecting crème that smoothes while protecting and leaves your hair exceptionally frizz-free, soft and shiny. 

  • HYDRArestore -- a deep conditioning masque that doesn't leave you with a heavy head of hair. 

Of the launch of his signature line, Morrison states: "My intention has always been to provide ease, balance, grace and style to my clients. My Weightless Moisture collection does just that. I am achieving a life-long goal and it is an amazing feeling. To be able to give back to the people who matter most -- my clients -- and to provide products that speak specifically to their needs is tremendously exciting for me."

Visit: www.AnthonyMorrisonhaircare.com to learn more about these products.

For up to date ShopNBC launch information: http://www.shopnbc.com/searchm/?page=LIST&category=Beauty%7Ct326

Contact Information

  • Press Contact:

    Tracy Columbus
    Columbus & Company Public Relations
    310-477-0859