SOURCE: Fish Consulting

Fish Consulting

February 05, 2010 10:49 ET

Fish Consulting Experiences Significant Growth and Adds New Employees

Leading Franchise PR & Marketing Firm Begins 2010 With Increased Client Roster

FT. LAUDERDALE , FL--(Marketwire - February 5, 2010) - Fish Consulting, Inc., a full-service national communications firm specializing in franchise marketing and public relations, announced today that it has recently promoted Chad Cohen to vice president, hired Stephanie Goldman as an account director and Amanda Rich as an account manager. Additionally, Fish Consulting added new clients Jiffy Lube International, Checkers Drive-In Restaurants and Maid Brigade to its franchising portfolio.

Chad Cohen has been with Fish Consulting since the firm's inception in 2004, and in his new role as vice president, he will help oversee client services for the agency while continuing his direct work on accounts such as Baskin-Robbins, Firehouse Subs, Checkers and Salad Creations. Cohen also helps lead Fish Consulting's social media efforts and will continue to provide media relations support and strategic planning to all of the firm's clients.

Stephanie Goldman joined Fish Consulting as an account director and brings a decade of public relations experience at both boutique and international PR firms across South Florida. Throughout her career, she carved herself a niche in the consumer PR arena by working with clients including BMW, Olay, COVERGIRL, Target, Gatorade and Pfizer. In her new role, she will be responsible for developing and implementing strategic communications programs for several of the firm's clients including Dunkin' Donuts, Jiffy Lube International, Maid Brigade and Purity Vodka.

Prior to joining Fish Consulting as an account manager, Amanda Rich handled the public relations and community activities for Systemax, a leading multi-channel retailer of computers and electronics with household brands like CompUSA, TigerDirect and Circuit City in their portfolio.

After graduating from the University of Miami, she started her public relations career at GolinHarris where she managed the Walmart Florida business. In her new role at Fish Consulting, Rich will handle day-to-day client work for brands such as Checkers, Bush Furniture, Edible Arrangements and WineStyles, among others.

"We're proud to add these emerging and mature franchise companies to our family of partners," said Lorne Fisher, CEO/managing partner, Fish Consulting, LLC. "Our new members and promotions will allow us to continue to serve our new and existing accounts with the level of service and support they've become accustomed to here at Fish."

Account teams for the three new clients will be working on integrated franchisee recruitment marketing programs, strategic planning and media relations to help these businesses expand their footprint in select markets.

Fish is proud to leverage its experience in franchising to serve some of the industry's leading concepts including Dunkin' Donuts, Baskin-Robbins, Edible Arrangements and Sylvan Learning. The agency's support for franchise clients ranges from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing and local/national media relations.

About Fish Consulting

Fish Consulting is national public relations and marketing agency that specializes in helping mature and emerging franchise companies achieve their business goals. Whether looking to recruit new franchisees, drive consumer traffic, build brand awareness or manage a crisis, Fish has the experience to help. Fish Consulting is based in Hollywood, FL, with offices in Atlanta and New York. For more information call 954-893-9150 or visit For additional franchise marketing and small business tips, visit Fish on Franchising.

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