SOURCE: Fisher Communications, Inc.

Fisher Communications, Inc.

August 24, 2010 09:00 ET

Fisher Communications to Launch Rentrak's Audience Measurement Service in Bakersfield, Yakima and Tri-Cities Markets

SEATTLE, WA--(Marketwire - August 24, 2010) -  Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, today announced it has signed an agreement with Rentrak Corporation (NASDAQ: RENT) to utilize Rentrak's local market TV measurement service, StationView Essentials, for its CBS, FOX and CW stations in Bakersfield, CA and its Yakima/Tri-Cities markets, to enhance its ability to provide clients with the opportunity to accurately measure the effectiveness of their commercials and to improve their competitive advantage in the marketplace.

Rentrak's StationView Essentials service provides data and analytics to increase direct local advertising sales by delivering accurate audience measurement for more informed decision-making regarding local station news and programming.

"We are looking forward to providing our clients with Rentrak's additional viewership measurements from its robust database," said Randa Minkarah, Fisher's Senior Vice President Business Development. "This will allow our clients to more fully appreciate the value of television and become even more successful in reaching their customers."

Currently 45 stations in 24 markets subscribe to Rentrak's TV database currency, which provides the industry with detailed audience data using Rentrak's proprietary metrics. The StationView Essentials service is available in all 210 US television markets.

About Fisher Communications
Fisher Communications, Inc. is a Seattle-based communications company that owns and operates 13 full power television stations, 7 low power television stations, and 8 radio stations in the western United States. The Company also owns and operates Fisher Interactive Network, its online division (including over 125 online sites); Fisher Pathways, a satellite and fiber transmission provider; and Fisher Plaza, a media, telecommunications, and data center facility located near downtown Seattle. For more information about Fisher Communications, Inc., go to www.fsci.com.

About Rentrak Corporation
Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact Information

  • Media Contacts:
    Fisher Communications
    Sard Verbinnen & Co
    Ron Low or David Isaacs
    (415) 618-8750

    Rentrak Corporation
    Rogers & Cowan
    Sallie Olmsted or Amanda Bialek
    (310) 854-8124 / (310) 854-8151
    Email Contact / Email Contact