Fitness Footwear

Fitness Footwear

February 26, 2010 12:00 ET

Fitness Footwear Predicts Skechers Shape Ups Sell Out

LONDON, UNITED KINGDOM--(Marketwire - Feb. 26, 2010) -

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Actively lifestyle specialist Fitness Footwear is preparing for a surge in Skechers Shape Ups sales as spring approaches with a renewed interest in health and well being amongst women.

Launched in June of last year, Skechers Shape Ups trainers combine fashionable lifestyle designs with a soft foam insole, dynamic rolling bottom and a dual density midsole to simulate the effects of walking barefoot on soft, uneven ground, which works the muscles in your legs, buttocks, back and stomach harder, resulting in an improved posture, stronger muscles and a slender, more toned physique.

In 2009 Skechers Shape Ups were a huge success as a cost effective alternative to the gym and with their slogan to 'shape up without setting foot in a gym', the Skechers Shape Ups were even more popular in January as more women than ever made New Year resolutions to lose weight and improve their lifestyles by becoming more active and healthy.

Industry leaders in active lifestyle footwear, Fitness Footwear were the first UK retailer to stock the Skechers Shape Up range and have been overwhelmed by the rising demand for this new niche product.

"When press goes out about Skechers Shape Up shoes we simply can't stock enough of them," explained Fitness Footwear MD Luke Barlow. "What makes Shape Ups such an appealing product is convenience. A lot of people don't have the time or money for regular gym sessions, so a trainer that can help them to exercise is a much more affordable and time effective alternative."

The Hertfordshire based retailer has ordered record numbers of Skechers Shape Ups for the spring/summer season and expects stocks to sell out faster than they can be supplied as brand awareness of Fitness Footwear and the new Skechers Shape Up shoe increases.

Marketed to be worn while following everyday routines, Shape Ups shoes come in a wide range of fashionable styles from a well trusted brand. Skechers is one of America's best loved lifestyle footwear manufacturers and has been making comfortable, reliable shoes at a reasonable price for more than 25 years.

To achieve further credibility for their new product, Skechers commissioned an independent clinical case study detailing the health benefits of wearing Skechers Shape Ups regular over a period of 4 weeks. The results showed a clear improvement in muscle tone, strength and posture across a wide range of women from those who didn't exercise at all, to those who already exercised regularly.

And to ensure that customers are completely satisfied with their purchase, each pair of Skechers Shape Ups also comes with an information booklet and easy to follow DVD instructions.

The latest range of hot new Shape Ups style have been selling faster than ever before alongside last year's favourites, but when summer rolls around, Fitness Footwear is expecting demand to outstrip supply.

"When summer arrives, sales are going to soar," added Mr Barlow. "That's when everyone gets outside in a new pair of trainers."

Last summer Fitness Footwear cleared its stocks of Skechers Shape Ups as the warm weather inspired many to venture outdoors or work towards their ideal bikini body for a beach holiday abroad in August.

Cheaper than the gym, convenient, comfortable and fashionably styled; Skechers Shape Ups are redefining the fitness footwear niche by making exercise easier than ever all-year round.

With a new range of Shape Ups trainers which draw inspiration from the best selling Skechers fashion styles and increasing multi-media exposure, the 2010 Skechers Shape Ups campaign has only just begun.

For more Shape Ups news, reviews and to browse the latest styles of Skechers Shape Ups, visit

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