SOURCE: Fitwize 4 Kids, Inc.

November 08, 2007 20:14 ET

Fitwize 4 Kids Opens First in Illinois

The Nation's First Healthy Lifestyle Center

SCHAUMBURG, IL--(Marketwire - November 8, 2007) - Bringing together parents and children with fitness and healthy lifestyle experts, legendary Chicago Bear Otis Wilson of the '85 Super Bowl Champion Bears announced today that the grand re-opening of Illinois' first Fitwize 4 Kids, 140 C Roselle, will take place on Nov. 10 at 11 am. Wilson, who is the new co-owner of the facility, was on hand to encourage parents and kids to make fitness and healthy lifestyles a part of their busy lives.

"The need for increased attention on childhood obesity continues to escalate," said Wilson. "So, we need to provide kids as many opportunities to get fit and opportunities for parents to learn how to incorporate health lifestyle everyday." Fitwize 4 Kids offers a 45-minute program for busy parents to keep their children fit.

According to the Mayo Clinic, in just two decades the prevalence of overweight doubled for U.S. children ages 6 to 11, and tripled for American teenagers. The annual National Health and Nutrition Examination Survey by the Centers for Disease Control and Prevention found that about one-third of U.S. children are overweight or at risk of becoming overweight. In total, about 25 million U.S. children and adolescents are overweight or nearly overweight. Extra weight gain can lead to diabetes, high blood pressure and high cholesterol.

"We're pleased that Fitwize chose Schaumburg as its first location," said Mayor Larson. "Though we have thousands of people who come to our Village to work or shop every day, Schaumburg makes a great place to call home. And with Fitwize setting up its shop here, residents will know that we have more to offer our children after the work day ends."

Fitwize 4 Kids, Inc. Founder and CEO, Warren Gendel, commented, "We are proud to join Otis in the fight against childhood inactivity and obesity. Our affiliation with Otis and The Otis Wilson Foundation will strengthen Fitwize 4 Kids' position in the greater Chicago area and will give more kids access to our healthy lifestyle program."

Fitwize 4 Kids is dedicated to empowering the youth of today and tomorrow, by increasing self-esteem, building a healthy lifestyle and implementing proper nutrition habits. Fitwize 4 Kids is an innovative concept that combines resistance circuit training with a world-class nutrition curriculum and is specifically designed for kids between the ages of 6 1/2 to 15 yrs. The assisted 45-minute program is a quality outlet that promotes self-esteem, healthy living and fitness in a fun and positive environment.

Fitwize 4 Kids has studios in over a dozens states and the Schaumburg studio is the first to open in Illinois. During the grand re-opening, kids and parents will enjoy healthy foods, play games, and can try out this 2500 square foot facility. Door prizes including iPods, scooters, and bikes will also be raffled.

Contact Information

  • Contact:
    Heather Tarczan
    312-898-0150

    Kurt Knierim
    877-348-9493 (Fitwize)