Rethink Breast Cancer

Rethink Breast Cancer

September 24, 2009 07:30 ET

Five Easy Ways to Support Rethink Breast Cancer this October

Charity Announces Pink Product line-up for Breast Cancer Awareness Month

TORONTO, ONTARIO--(Marketwire - Sept. 24, 2009) -

Attention: News, Health and Lifestyle Reporters.

Editors Note: There are six photos associated with this press release.

Rethink Breast Cancer will again mark Breast Cancer Awareness Month with the promotion of its pink products in support of the nearly 5,000 Canadian women under 50 diagnosed with the disease each year. Contributions from each sale help the charity support its education, research and supportive care programs.

Rethink Breast Cancer is a bold charity that supports young people affected by and concerned about breast cancer through innovative education, research and support programs. Its executive director, MJ DeCoteau, thinks the yearly pink product promotion has been one of the most successful ways to reach the masses with a message of hope and to raise funds for the organization.

"This campaign is really about generating a buzz around Breast Cancer Awareness Month and raising awareness," says DeCoteau whose mother was diagnosed with the disease when she was just 19 years old. "With the generous support of our partners - who provide these amazing products each year - we are able to reach a wider audience with our message in a fun and light-hearted way that most people can relate to."

Here are 5 ways you can support Rethink Breast Cancer this month:

1. Make Life Easier (ear piece)

- Pink Jawbone EarCandy Bluetooth Headset, TELUS Mobility, $10 from each sale - from Oct. 1st to Dec. 31 will go to Rethink Breast Cancer. Available online and at select TELUS locations nationwide

- Pink Vespa LX50 or LX150. $100.00 from every purchase is going to Rethink Breast Cancer

- Gift basket from The Original Basket Boutique, available across Canada through obbgifts.com, with a portion going to Rethink Breast Cancer

- The Big Deal from eBay Canada! Sellers throughout October will be offering great items at knock out prices. A percentage of all Big Deal sales will be donated to Rethink Breast Cancer

2. Make Life More Beautiful (nail lacquer)

- Pink of Hearts 2009 Nail Lacquer by OPI, available at professional salons and spas across Canada with $5,000 being donated to Rethink Breast Cancer

- Swarovski's Pink Hope charm ($55.00) from the Swarovski Cares line donates $35.00 from every purchase year round to Rethink Breast Cancer

- Suetables pink birthstone charm ($12.00), available through suetables.com, with $5.00 from every purchase going to Rethink Breast Cancer

- Mavi jeans is donating 10% from the sale of all their fabulous zoe and lindy styles to Rethink Breast Cancer in October. Participating Vancouver Mavi locations

3. Make Life More Manageable (toolkit)

- Apollo Tool Kit (19.99) at Canadian Tire, with $1 per kit going to Rethink Breast Cancer

- Roots Moonstone Watch/Roots Mai Tai Watch ($110/$45) available at select Roots locations nationwide, with 10% from each sale going to Rethink Breast Cancer

- Gluv'Em Golf Products Charity ClipStrips with 10% of each purchase going to Rethink Breast Cancer

- Tweezerman pink ribbon tweezers, available across Canada, with $1.00 from each sale going to Rethink Breast Cancer

4. Make Life Greener (with a splash of pink!) (lunch bag)

- Elle insulated lunch bags, available at retailers across Canada with 10% from each sale going to Rethink Breast Cancer

- Reusable, recyclable, and compact Green Bee Bags, available online starting October 1st, with 10% from each purchase going to Rethink Breast Cancer

- Sweetpea Baby Food, with 10% of sales going to Rethink Breast Cancer for the month of October

5. Make Life More Glam (heart pendant) (heart earrings)

- Swarovski's Glam Pink Card Holder, ($200.00) available across Canada at Swarovski Gallery stores, with all proceeds going to Rethink Breast Cancer

- Swarovski's heart pendant and earrings ($70.00 to $85.00 respectively) available across Canada at Swarovski Gallery Stores, with all proceeds going to Rethink Breast Cancer

- Pink ponchos by Chloe in Style, available online from August to December with $5.00 from each sale going to Rethink Breast Cancer

Many products will be available over the holiday season!

To view the photos associated with this press release, please visit the following link:

http://www.marketwire.com/library/20090923-ear-piece_800.jpg

http://www.marketwire.com/library/20090923-OPI_800.jpg

http://www.marketwire.com/library/20090923-toolkit_800.jpg

http://www.marketwire.com/library/20090923-greenbeebag_800.jpg

http://www.marketwire.com/library/20090923-heartpendant_800.jpg

http://www.marketwire.com/library/20090923-heartearrings_800.jpg

Contact Information

  • For high-resolution product images and
    additional information, please contact: Communications MECA
    Lindsay Peterson
    416-425-9143 x229
    lpeterson@meca.ca