SOURCE: The Fizzy Fruit Company

November 01, 2006 09:00 ET

Fizzy Fruit™ Boards "The Polar Express" With Warner Home Video Promotional Partnership

Innovative Sparkling Fresh Fruit Product to Feature Exclusive DVD Rebate Offer

PORTLAND, OR -- (MARKET WIRE) -- November 1, 2006 -- The Fizzy Fruit™ Company today announced that it will team up with Warner Home Video, a division of Warner Bros. Home Entertainment Inc., to promote the upcoming re-release of the holiday masterpiece, "The Polar Express," available Holiday 2006. This November and December, specially marked packages of Fizzy Fruit brand sparkling fresh fruit will promote the popular family film with a $3 rebate offer on purchases of Fizzy Fruit and "The Polar Express" DVD.

One bite of Fizzy Fruit reveals that this is no ordinary fruit. A patented process infuses carbonation into the water already contained in fruit and gives the fruit a light and refreshing effervescence. Not to be mistaken for a beverage, Fizzy Fruit is sparkling fresh fruit... a whole new taste sensation. All-natural Fizzy Fruit contains no preservatives or added sugars, and it has the same nutrients and fiber content as regular fresh cut fruit.

"The holidays are magical, not only because of what they represent but also because of time we spend with family," said Alex Espalin, chief marketing officer, The Fizzy Fruit Company. "Taking a ride on 'The Polar Express' and experiencing Fizzy Fruit with your family is sure to be a memorable and uplifting holiday treat."

Fizzy Fruit is now available in select retail stores in California and will soon be available in stores nationwide. In addition, Fizzy Fruit is a popular menu item in numerous school lunch programs across the country. After launching in Oregon elementary schools in December 2005, Fizzy Fruit rapidly expanded to schools coast to coast.

To learn more about Fizzy Fruit, visit

About The Fizzy Fruit™ Company

Founded in 2005, The Fizzy Fruit Company is a private organization dedicated to creating nutritional and educational products that promote health and swellness. By infusing nature with imagination, The Fizzy Fruit Company is innovating approaches to inspire the young (and young at heart) to enjoy nutritious foods. The company is headquartered in Portland, Oregon.

About "The Polar Express"

"The Polar Express" -- the dazzling classic and one of Warner Home Video's all-time best-selling family DVDs -- is back again for holiday gift givers on October 3rd from Warner Home Video and Shangri-La Entertainment. "The Polar Express" will be offered in two versions at a great price: $26.99 SRP for the Two-Disc Special Edition and $19.97 SRP for the movie-only version.

"The Polar Express" is based on the beloved Caldecott Medal children's book by Chris Van Allsburg about a doubting young boy who takes an extraordinary train ride to the North Pole on Christmas Eve. He embarks on a journey of self-discovery that shows the wonder of life never fades for those who believe. "The Polar Express" -- which has sold nearly 7 million copies in print and ranked #2 on the National Education Association's Teachers Top 100 Books for Children -- was selected as "Critics Choice" by the Broadcast Film Critics Association (BFCA); won the Grammy® for Best Song Written For a Motion Picture, Television or Other Visual Media and was honored with a Golden Globe® nomination for Best Original Song and three Academy Award® nominations including Best Original Song, Sound and Sound Editing.

Castle Rock Entertainment Presents, in Association with Shangri-La Entertainment, a Playtone / ImageMovers / Golden Mean Production of a Robert Zemeckis Film: Tom Hanks in "The Polar Express." Directed by Robert Zemeckis from a screenplay by Zemeckis & William Broyles, Jr., the film is produced by Steve Starkey, Robert Zemeckis, Gary Goetzman and William Teitler and is based on the book by Chris Van Allsburg. Tom Hanks, Jack Rapke and Chris Van Allsburg are the executive producers. The production team includes directors of photography Don Burgess, A.S.C. and Robert Presley; production designers Rick Carter and Doug Chiang; and editors Jeremiah O'Driscoll & R. Orlando Duenas. Senior visual effects supervisors are Ken Ralston and Jerome Chen. Co-producer is Steven Boyd. Music score is by Alan Silvestri, and original songs by Glen Ballard and Alan Silvestri. "The Polar Express" is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Soundtrack album on Warner Sunset/Reprise Records. This film is rated G by the MPAA. For more information, please visit

About Warner Home Video

With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.

Contact Information

  • For more information on Fizzy Fruit, contact:
    Miz Nakajima
    The Fizzy Fruit Company
    Email Contact

    For more information on WHV, contact:
    Chris Baldwin
    Warner Home Video Promotions
    Email Contact