SOURCE: The Fizzy Fruit Company

August 07, 2006 10:28 ET

Fizzy Fruit™ to Promote New Disney Film

Innovative Sparkling Fresh Fruit Product to Tie-In With Release of New Disney Animated Feature

PORTLAND, OR -- (MARKET WIRE) -- August 7, 2006 -- The Fizzy Fruit™ Company announced today that it will conduct a tie-in promotion for Disney's March 2007 animated film release, "Meet the Robinsons."

Fizzy Fruit™ brand sparkling fresh fruit brings out fruit's natural flavor with a fun and bubbly sensation. Fizzy Fruit is not a beverage; it is fresh sparkling fruit. Through a patented process that adds carbonation to the water naturally contained in fruit, regular fruit becomes infused with a light and refreshing effervescence. Fizzy Fruit contains no preservatives and no added sugar; it retains the same vitamins and fiber content found in regular fresh cut fruit. Fizzy Fruit is available as a healthy snack alternative in breakfast and lunch programs in schools across the country. Fizzy Fruit will also soon be available in supermarkets nationwide.

The Fizzy Fruit Company will execute a variety of promotions and marketing, including a national sweepstakes in conjunction with the theatrical film release of "Meet The Robinsons" scheduled for March 30, 2007. The computer animated movie tells the tale of Lewis Robinson, an ingenious boy inventor who meets a mysterious stranger from the future and travels with him forward in time. Lewis discovers not only a world of flying cars and floating cities, but also a secret that will change his life... and save the future. The film is based upon William Joyce's book, "A Day With Wilbur Robinson."

"Disney continues to be committed to providing innovative products and programs to bring healthy options to moms and kids," said Brett Dicker, executive vice president, Buena Vista Pictures Marketing. "Fizzy Fruit is a delicious product that will inspire children and adults to enjoy fruit in an entirely new way."

"The themes of invention and inspiration in Disney's 'Meet The Robinsons' are perfect complements to Fizzy Fruit," said Alex Espalin, chief marketing officer, The Fizzy Fruit Company. "'Meet The Robinsons' challenges kids to ask 'what if?' and takes them to imaginative new places. Borne from imagination, Fizzy Fruit reminds us of what is possible."

Fizzy Fruit launched in Oregon elementary school lunch programs in December 2005 and expanded rapidly to schools coast to coast.

To learn more about Fizzy Fruit, visit www.FizzyFruit.com.

About The Fizzy Fruit™ Company

Founded in 2005, The Fizzy Fruit Company is a private organization dedicated to creating nutritional and educational products that promote health, swellness and fitness. By infusing nature with imagination, The Fizzy Fruit Company is innovating approaches to inspire the young (and young at heart) to enjoy nutritious foods. The company is headquartered in Portland, Oregon. To learn more about Fizzy Fruit, visit www.FizzyFruit.com.

Contact Information

  • For more information, contact:
    Miz Nakajima
    The Fizzy Fruit Company
    503-997-6045
    Email Contact