SOURCE: Flightpath


November 17, 2009 07:00 ET

Flightpath Publishes White Paper on Food Marketing Digital Trends

Leading Digital Agency Presents "Food & Beverage Online Trends, Tools and Best Practices"

NEW YORK, NY--(Marketwire - November 17, 2009) - Flightpath, a leading digital agency in New York City's Flatiron District, today announced the publication of "Food & Beverage Online Trends, Tools and Best Practices," a free white paper that provides a range of digital insights to food and beverage marketing professionals.

"Today's digital landscape is now a clear and critical pathway where food marketers can disseminate exciting food content that has historically been the domain of glossy vertical magazines," said Jon Fox, President of Flightpath. "Our white paper is designed to help our colleagues take advantage of the full range of consumer-engagement opportunities available across a vast array of digital channels, from recipes to usage occasion suggestions."

"Food & Beverage Online Trends, Tools and Best Practices" explores the latest trends and advances in food and beverage digital design and functionality, with a focus on website best practices, social media engagement techniques and mobile efforts. Available for download at, the study delves into the following areas:

--  How to use social media to capitalize on food and beverage as central
    components of human interaction
--  Ways to draw on social media elements to create personal relationships
    with consumers
--  Recommended imagery that evokes nostalgia and tradition to reinforce a
    brand's central role in everyday life
--  Relying on simplicity as a clean, easy way to connote healthy, natural
    and real food options

Interested parties can learn more about Flightpath's commitment to digital discovery and category thought leadership though its Digital Insight™ platform at and on Twitter @FlightpathNY.

About Flightpath

Flightpath is a leading digital agency in New York City's Flatiron District that delivers superior interactive marketing solutions on behalf of its clients. Flightpath's Digital Insight™ platform drives client success through a unique combination of solution-centered thought leadership, social media expertise, compelling digital design and results-focused initiatives. The agency helps clients identify and reach target audiences across a wide range of channels, including website, social media, search engines and targeted email. To learn more about Flightpath and its work on behalf of clients including Goya Foods, Condé Nast and Schering-Plough, please visit

Contact Information

  • Contact:
    Elizabeth Cahill
    On behalf of Flightpath
    Email Contact