SOURCE: Winning Brands Corporation

October 12, 2006 10:00 ET

Florida Joins Winning Colours Multi-Cleaner® Retail Network

Sunshine State Considered Leader in Market Potential for Breakthrough Clean-Up Solution

BARRIE, ONTARIO -- (MARKET WIRE) -- October 12, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that Winning Colours Multi-Cleaner® will be available in Florida starting October 2006. The first retail operation to commence on-shelf sales in the state is the newly renovated Ace Hardware banner store in the heart of Key West, the southernmost city in the continental United States. With its year 'round lifestyle, boating sector and heavy tourism traffic, Florida is considered a promising market for the retail growth of Winning Colours Multi-Cleaner®. Management of the first retail site in Florida is eager to introduce Winning Colours Multi-Cleaner® to the throng of people regularly passing through The Keys. "Let's get rolling!" says the store's owner Andy Strunk.

This development follows the emergence of several "first sale states" for Winning Colours Multi-Cleaner® in rapid succession recently as Winning Brands Corporation implements its roll-out in various geographic markets. "Florida is the equivalent of several states all wrapped up in one," says Winning Brands CEO Eric Lehner. "With approximately 16 Million residents, this market is larger than 46 other states. It's even larger than many countries. On top of that, the climate, marine industry and environmental needs all combine for a success story in the making for Winning Colours Multi-Cleaner®."

Winning Brands Corporation ( designed and manufactures Winning Colours Multi-Cleaner® ( in North America. It is a clean-up solution positioned to be as strong as a solvent, but gentle as soap. The product has been receiving attention in the home improvement sector because of its power, versatility and safety. Winning Brands' mission is to replace hazardous chemicals in widespread use with safer alternatives for home and business, with a focus on cleaning. The company is a past nominee for the Ethics in Action Award and has been developing strategic alliances with other environmentally responsible corporations. An example is the collaboration between Winning Brands Corporation and Miele of Europe to introduce non-toxic alternative solutions to Dry Cleaners who are phasing out the use of Perchloroethylene. That commercial application of Winning Brands' work is nearing readiness in Naples, Florida with the scheduled November 2006 opening of Diamond Cleaners. "It will be a completely non-toxic garment cleaner but still capable of treating all 'Dry Clean Only' garments with plain water and the Miele/Winning Brands Solvent Free Solution approach," reports Lehner.

Winning Brands' Sales Manager Lorne Kelly notes the readiness of consumers for breakthrough products that deliver performance and safety in one package. "We're on the right side of that equation," says Kelly.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Nbr:21

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