SOURCE: Flowfinity Wireless Inc.

October 24, 2007 12:49 ET

Flowfinity Announces Case Study Showcasing Sales Excellence for GE Money

VANCOUVER, BC--(Marketwire - October 24, 2007) - Flowfinity Wireless Inc., a leading provider of adaptable applications and fully integrated solutions for the wireless enterprise, today is announcing the publication of a case study on the business benefits for GE Money, the financial services unit of General Electric, having deployed Flowfinity Actions on BlackBerry® smartphones from Research In Motion (NASDAQ: RIMM) (TSX: RIM).

At GE Money, Flowfinity Actions was selected and deployed to develop a more responsive and flexible approach to make business intelligence, gathered from customers visits, available to sales management for better decision making.

Flowfinity Actions is a multi-purpose wireless application combining access to data, assignment of work, tracking of progress, and reporting of outcomes. The forms based application is designed to improve operations and to empower business managers to "Take Action" on critical business issues.

Using Flowfinity Actions, GE Money received business benefits in four key areas:

1. Faster key performance indicator reports for business decisions

2. Reduced paperwork for sales teams

3. More responsive sales force

4. Better customer relationships

Moreover, the customer now has a cost-effective way to customize their data collection. At least 25% of costs were eliminated by going this route versus a fixed solution that only supported a single form.

Access to this published case study and more details on Flowfinity Actions can be found at where you can also register for a webinar to see how to use Flowfinity Actions for sales force effectiveness.

About Flowfinity Wireless

Flowfinity Wireless provides business applications to improve the productivity of mobile professionals and empowers businesses to better manage the flow of information that drives critical processes and decisions. Partnered with wireless carriers across the globe, Flowfinity is a leading provider of adaptable applications and fully integrated solutions for the wireless enterprise. Flowfinity is a Gold Certified Microsoft Partner and is a member of the BlackBerry® ISV Alliance Program. Today, Flowfinity has a growing base of customers and partners in the United States, Canada, Australia and Europe. Reach Flowfinity Wireless at

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact Information

  • For more information:
    Nathalie Zeoli
    (604) 878 0008 x 115
    Email Contact