April 29, 2010 02:30 ET

Flutteroo Signs White Label Agreement With Northern & Shell to Run Express and Star Branded Auction Games Websites

LONDON, UNITED KINGDOM--(Marketwire - April 29, 2010) - Northern & Shell has drafted in Flutteroo to develop auction games on its Daily Star and Express websites, from November 2009, in an exclusive and ground-breaking deal.

Farzad Jamal, group internet controller, Northern & Shell said, "We know our readers are going to love snapping up cool, desirable products at massively discounted prices and enjoy being part of the fast-growing phenomenon of online auctions.

"We're working with Flutteroo because we like its easy to understand and dynamic online presence and its aim to keep games simple and exciting for players."

Dave Hobday, chief executive officer, Flutteroo added, "We can't wait to bring auction games to Daily Express and Star readers online to widen our reach and get more people playing and winning."

"Since our launch a few weeks ago our players have won top-notch goods from our range of TV auctions, games console auctions, MP3 player auctions, toy auctions and household product auctions – for literally pennies."

As part of the agreement, Northern & Shell is giving promotional support for the auction games on its Express and Star websites and advertising in its newspapers. Flutteroo is providing the website architecture which will be branded as Daily Star/Express auction games.

Flutteroo sets itself apart from other UK auction games companies by offering three different ways to play on one website, with guaranteed discounts of up to 90% vs high street stores.

About Flutteroo.co.uk

Flutteroo is a new business that is entering the rapidly growing market of internet 'auction games'. Auction games combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding. A major marketing campaign starts at the end of October.

About Northern & Shell

Northern & Shell owns four national newspapers and is a 50 per cent joint venture partner in two more in Eire. It also dominates important parts of the consumer magazine market in the UK and worldwide operating in all major areas of publishing and has diverse interests in television, print, distribution, investment and property.

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